Observed Signal · Sep 17, 2026 · Market Signal · Source: IAB Europe · Impact: 3.5/5
IAB Europe Opens Public Comment on Retail Media Measurement Proposals
IAB Europe has opened public comment on in-store retail media measurement proposals and a first draft travel media measurement addendum, aiming to establish consistent measurement practices across the growing commerce media sector.
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Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and […]
Get Retail Media Ready for 2027: New Retail Media Essentials Training Dates Announced
The Retail Media opportunity is huge, but making the most of it requires the right knowledge, skills and understanding across …
Retail Media's Next Chapter: Insights from Our Retail & Commerce Media Committee Spotlights
Retail Media has outgrown the sponsored product listing. This year, members of IAB Europe's Retail & Commerce Media Committee used […]
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