Observed Signal · Aug 25, 2026 · Market Signal · Source: VOK DAMS · Impact: 3.5/5
VOK DAMS Welcomes Back Stuart Weston as Director London & UK
A familiar face, a new chapter. Stuart returns with valuable experience across business development, hospitality, live marketing and event...
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Screenvision Media Appoints Rachel Baumgarten as Chief Strategy Officer
Industry Veteran to Lead Market-Facing Strategy, Storytelling, Innovation, and Client Experience as Company Accelerates Growth...
VOK DAMS' Schmidt-Ott: AI era boosts demand for real-world events
In an interview with Meedia, Dr. Anja Schmidt-Ott of VOK DAMS Strategy & Consulting discusses the growing importance of real-world events in the AI age. She argues that the flood of AI-generated content and digital fatigue are increasing the desire for authentic in-person experiences. Schmidt-Ott highlights the use of AI, specifically 'digital doppelgangers' (behavioral simulation models based on around 39 variables), to tailor event formats to different audience segments. These GPT-based models simulate attendee behavior to optimize event design, training, and communication. She emphasizes that while AI helps prepare and personalize, it cannot replace the trust and credibility built through physical gatherings, forecasting a rise in event budgets and the significance of live formats in the communication mix.
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