Event Marketing Market: VOK DAMS' Schmidt-Ott: AI era boosts demand for real-world events

In an interview with Meedia, Dr. Anja Schmidt-Ott of VOK DAMS Strategy & Consulting discusses the growing importance of real-world events in the AI age. She argues that the flood of AI-generated content and digital fatigue are increasing the desire for authentic in-person experiences. Schmidt-Ott highlights the use of AI, specifically 'digital doppelgangers' (behavioral simulation models based on around 39 variables), to tailor event formats to different audience segments. These GPT-based models simulate attendee behavior to optimize event design, training, and communication. She emphasizes that while AI helps prepare and personalize, it cannot replace the trust and credibility built through physical gatherings, forecasting a rise in event budgets and the significance of live formats in the communication mix.