Observed Signal · Aug 25, 2026 · Market Signal · Source: kerv.ai · Impact: 4/5
KERV.ai Expands Global Partnership with LG Ad Solutions, Bringing Interactive CTV Experiences to New International Markets
KERV.ai Expands Global Partnership with LG Ad Solutions, Bringing Interactive CTV Experiences to New International Markets
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KERV.ai Expands Global Partnership with LG Ad Solutions, Bringing Interactive CTV Experiences to New International Markets
KERV.ai announces expansion of its global partnership with LG Ad Solutions to deliver interactive CTV experiences in new international markets.
KERV.ai Expands Interactive CTV Advertising Partnership With LG Ad Solutions
KERV.ai announced an expanded interactive CTV advertising partnership with LG Ad Solutions on August 26, 2026, following a related announcement on August 25, 2026 about expanding its global partnership with LG Ad Solutions to bring interactive CTV experiences to new international markets.
LG and Taboola Unite to Boost CTV Campaigns Online
LG Ad Solutions and Taboola have formed a partnership to extend Connected TV (CTV) campaigns from Smart TVs to the Open Web, enabling measurement of website visits, interactions, and conversions. The integrated solution leverages LG's ACR data, Taboola's Realize platform, and Taboola's publisher inventory to extend TV-driven reach into high-quality digital environments and improve attribution. Serge Matta, President of LG Ad Solutions, describes the collaboration as creating a more networked and measurable ecosystem for brands, while Taboola CEO Adam Singolda emphasizes combining the big-screen top-funnel impact with mid- and lower-funnel performance on the Open Web. The collaboration centers on three components: LG ACR data, Taboola Realize, and Taboola's publisher inventory, to map Open Web activity back to prior TV contacts.
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