Observed Signal · Sep 22, 2026 · Market Signal · Source: Scopely · Impact: 3.5/5
MONOPOLY GO! Monster Mash season launches with KPop Demon Hunters and Ghostbusters collaboration
MONOPOLY GO! kicks off its new Monster Mash season on September 23, featuring KPop Demon Hunters and Ghostbusters collaborations. The season includes a HUNTR/X concert experience and new events like Blocks Boutique.
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Looney Tunes IP Heads to Monopoly Go
Scopely has launched a Looney Tunes-themed Happy Harvest season for Monopoly Go, running July 29–September 23, 2026. The officially licensed Warner Bros. Interactive Entertainment collaboration adds Looney Tunes characters, harvest-themed modes Infinite Harvest and Porky’s Cafe, Acme-themed live events and competitions, two themed sticker sets, and in-game rewards including tokens, dice, shields and cosmetics. Trailers feature voice actor Eric Bauza and the update includes input from official voice actors for characters such as Bugs Bunny, Daffy Duck and Tweety. All players can claim a free Daffy-themed shield during the event. Industry figures cited: AppMagic estimated about $604M in IAP revenue for Monopoly Go in H1 2026, Scopely says the title generates roughly $200M per month, and Hasbro reported $44M earned from the game in its most recent quarter.
Trick or Treat: Zynga Reveals Massive 2026 Halloween Event Schedule
Spooky season is upon us and Zynga is bringing the thrills with a massive lineup of Halloween updates across our game portfolio. From high-stakes football tactics to haunted fairways and spooky dragon realms, here’s what’s in store for players this October.
Hasbro Earns $44M from Monopoly Go; Games Revenue Up 17%
Hasbro reported that Scopely’s mobile game Monopoly Go generated $44 million in Q2 2026 and $86 million year-to-date, contributing to a 17% year-on-year increase in Hasbro’s digital and licensed gaming revenue to $135.5 million. For H1 2026 the digital and licensed gaming division rose 10% to $256.8 million, while tabletop gaming grew faster (32% to $989 million). The Wizards and digital gaming segment grew 27% in Q2 to $663.8 million, driven largely by Magic: The Gathering’s 32% growth to $545.3 million. Hasbro flagged more than 200 active or in-development projects with partners including Scopely, Aristocrat, Tripledot, Marmalade, Gameberry Labs, Ubisoft and Gameloft.
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