Observed Signal · Sep 11, 2026 · Market Signal · Source: Podean · Impact: 3.5/5
Podean Awards: The Complete List of Wins and Recognition
Podean has built its reputation on results, and the industry has taken notice. As the world's largest independent global marketplace marketing partner, Podean has earned awards from Amazon's partner program, Digiday, The Drum, and Hyer, across...
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Full Service, Fully Covered: How We Support Brands on Walmart
Winning on Walmart takes more than a great product. It takes a partner who manages every layer of the ecosystem, from customer service to strategic channel direction, with the transparency to make every decision clear along the way. That is what our...
Walmart Adds Negative Keywords for Sponsored Search
Walmart Connect has added negative-keyword functionality to Sponsored Products search campaigns, enabling advertisers to exclude specific queries so ads won't appear for those terms. Announced in late July 2026 and now live in the Walmart Connect Ad Center and available via partner technology providers including Pacvue, Skai, Quartile, Teikametrics and DataCaciques, the tool is designed to improve budget efficiency, reduce irrelevant traffic and support campaign optimization. Agencies and vendors—including Pacvue, Podean and Flywheel—have long requested the capability, which aligns Walmart with competitors (Amazon added negative keywords in 2019; Sam’s Club Connect offered them for years). Industry observers say the change could shift where brands allocate spend, potentially raising CPCs on competitive category terms while lowering account-level ROAS that was previously inflated by branded-term spend.
Podean Wins Best E-Commerce Strategy for the 2026 Digiday Media Buying and Planning Awards
We are proud to announce that Podean has won Best E-Commerce Strategy at the 2026 Digiday Media Buying and Planning Awards for our work with...
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