Observed Signal · Jul 15, 2026 · Market Signal · Source: MFE-MEDIAFOREUPE · Impact: 3/5
Board of Directors meeting to approve the half year report as at June 30, 2026
The financial calendar now includes a Board of Directors meeting on 16 September 2026 to approve the half-year report, replacing a previously scheduled Shareholders' Meeting on 24 June 2026.
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Seven.One Media launches AdManager for SMEs in Germany
Seven.One Media, the advertising arm of ProSiebenSat.1, has launched 'AdManager', a self-service tool enabling small and mid-sized companies to plan and execute addressable TV campaigns on connected TVs. The tool, already used by MFE clients in Italy and Spain, lowers the entry barrier to TV advertising for smaller businesses. Advertisers can book L-shaped SwitchIn formats and target audiences using various criteria, with regional targeting options. A real-time dashboard allows campaign performance tracking and optimization. The launch is supported by a promotional campaign across ProSiebenSat.1 channels and digital platforms. Nicola Lussana, Seven.One Media CEO, emphasized the Mittelstand's importance as a growth engine and the tool's role in democratizing access to Big Screen advertising.
Change of the Amount of the Legal Share Capital and the Number of Shares
MFE - MediaForEurope announces a change in the amount of legal share capital and number of shares, effective October 1, 2026. The paid-up capital increased from €169,941,163.74 to €170,015,357.04.
MFE Launches ALL21 Total Video Europe for Cross-European TV Ads
MFE-MediaForEurope has launched ALL21 Total Video Europe, a cross-country advertising solution that synchronizes a 60-second ad break at 21:00 across linear TV and digital platforms in Italy, Spain, and Germany, reaching over 14 million individuals. Announced at DMEXCO 2026, this initiative follows MFE's full takeover of ProSieben in September 2025 and involves collaboration among its national sales houses. Michele Giraudo, Chief Revenue Officer at MFE Advertising, described it as the final piece of this collaborative effort. The product aims to strengthen MFE's pan-European ad offering, competing with global tech platforms by leveraging TV's mass simultaneous reach. This launch comes after MFE's H1 2026 revenues declined 6.1% year-on-year, highlighting the strategic importance of this new format.
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