Observed Signal · Jun 17, 2026 · Market Signal · Source: TheSoul Group · Impact: 4/5
TheSoul Group Partners with OTT Studio to Distribute Entertainment Content Across YouTube & Social Platforms
The Collaboration Combines OTT Studio’s Popular Streaming Brands and Extensive Film and Television Catalog with TheSoul Group’s Digital Distribution Expertise
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TheSoul Group Launches 5-Minute Crafts and 123 GO! on Powered by TiVo Devices Across Multiple Countries
5-Minute Crafts and 123 GO! launch on TiVo OS, expanding TheSoul Group's connected TV reach across the US, UK, Germany, Italy, and France.
YouTube Gains Free Live Sports via New Partnership
Sports Studio has partnered with TheSoul Group to bring its Free Live Sports platform — a catalog of more than 125 free, ad-supported live sports channels — onto YouTube and other social video platforms. The deal will expand distribution of Sports Studio’s live and on-demand sports programming to connected TV and YouTube audiences, aiming to make discovery easier for fans without new subscriptions. Executives from both companies said the partnership leverages TheSoul Group’s platform expertise to grow reach and engagement for free sports destinations on YouTube and across CTV-connected devices.
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