Observed Signal · Sep 15, 2026 · Market Signal · Source: thesoul.group · Impact: 3/5
TheSoul Group Launches 5-Minute Crafts and 123 GO! on Powered by TiVo Devices Across Multiple Countries
5-Minute Crafts and 123 GO! launch on TiVo OS, expanding TheSoul Group's connected TV reach across the US, UK, Germany, Italy, and France.
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Recent verified developments and strategic activity across this market segment.
Titan OS Brings SkyShowtime to Smart TVs Across Europe
Titan OS announces the launch of SkyShowtime on its smart TV platform across Europe, expanding its streaming content offering.
TiVo Opens TV Homescreen to Programmatic Ads
TiVo has partnered with OpenGlass to open its TV interface in the U.S. to programmatic advertisers, making its homescreen inventory available across millions of households via pay TV operator partnerships. The offering includes large-format homescreen ad units (up to 90% of the screen) with rich video and custom end screens and is being marketed to advertisers across categories such as retail, automotive, finance, travel, telecommunications, and consumer goods. The move follows similar home-screen monetization efforts by Roku, Amazon (Fire TV), Google TV, and other streaming providers. TiVo and OpenGlass say the partnership aims to give brands scalable, automated access to premium front-of-screen inventory during the influential moment when viewers turn on their TVs.
Element Brings New Smart TVs Powered by TiVo to Major U.S. Retailers
Xperi's TiVo OS expands retail presence with Element smart TVs, and TiVo introduces Agent TiVo, a new conversational AI experience for entertainment discovery.
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