Observed Signal · Jul 31, 2026 · Market Signal · Source: OpenX News Monitor 2 · Impact: 3.5/5
Battle of Privacy Infrastructure: Cleanrooms vs. Containers
OpenX published a new video post comparing cleanrooms and containers for privacy infrastructure, along with additional new posts on CTV data quality and AI reshaping programmatic advertising.
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Former Utiq and Xandr/Microsoft Leader Joins illuma for AI Scaling
illuma, a London-based AI company specializing in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture. Guillon brings two decades of adtech leadership experience from Utiq and AppNexus/Xandr/Microsoft, where he worked closely with illuma's integrations. His role will help partners integrate illuma's contextual intelligence into their systems at enterprise scale, leveraging his deep knowledge of DSP and SSP architecture and data interoperability. illuma's AI technology is used by brands, agencies, publishers, and platforms to optimize advertising decisions in real time, and is available through major platforms including The Trade Desk, Equativ, Index Exchange, Amazon, DV360, Yahoo, OpenX, PubMatic, and Magnite. The appointment underscores illuma's expansion across leading advertising platforms.
The Real Reason Most Child-Directed Advertising Isn’t Programmatic
New blog post by Julie Rooney discussing why child-directed advertising is rarely programmatic, published October 5, 2026.
OpenX Appoints John Rogers as SVP of Global Publisher Development
OpenX announced the appointment of John Rogers as SVP of Global Publisher Development, a key leadership hire to drive publisher growth.
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