Observed Signal · Apr 21, 2026 · Market Signal · Source: Stirista · Impact: 3/5
Stirista Unveils Updated Leadership Team and NIQ Collaboration
Stirista's About page now features a comprehensive leadership team including Ajay Gupta (CEO), Steve Rinaldi (CFO), Tony Lucia (CTO), Matthew Staudt (CSO), Michael Hilts (CPO), and several SVPs and VPs. The page also highlights a new collaboration with NIQ to advance privacy-safe audience solutions.
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The Home Screen Revolution: Why Scaling the Living Room Demands Real Identity
New blog post added to Stirista's blog page: 'The Home Screen Revolution: Why Scaling the Living Room Demands Real Identity'.
Sulwhasoo Uses CTV and DOOH to Grow U.S. Sales
Sulwhasoo, a Korean beauty brand, is combining connected TV (CTV), digital out-of-home (DOOH) and online retargeting to drive US customer acquisition and in-store purchases. The brand partnered with video ad platform VDX.tv to run two test campaigns that layered CTV and DOOH awareness with retargeting across mobile and desktop. VDX.tv built audiences using data from Foursquare, TransUnion’s Commerce Signals and Stirista, and excluded past purchasers from Sulwhasoo’s customer lists. The CTV-first campaign produced a 6.5% interaction rate on retargeted site interactions, while a DOOH+CTV campaign recorded a 4.1% lift in awareness and a 3.4% increase in purchase intent (per Cint). Sulwhasoo’s products are sold via its website, Amazon, Sephora and Macy’s.
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