Observed Signal · Sep 17, 2026 · Market Signal · Source: KEF Media · Impact: 3/5
4 Reasons KEF Media Is the Secret Weapon Behind High-Impact PR Campaigns
In the fast paced world of public relations, landing high impact TV and radio coverage isn't just about sending a pitch and hoping for the best. It requires precision, deep media relationships, and flawless execution under pressure. When PR agencies are handing off their biggest campaigns…
Track KEF Media Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
PR Gains C‑Suite Influence, Says EY's Rachel Lloyd
Rachel Lloyd, director of global media relations and social media at EY and president of the PR jury for The Drum Awards Festival, argues that communications is finally earning a seat in the C‑suite as reputational risk, social media and AI increase organizational visibility. She expects integrated comms teams, greater executive visibility (especially on LinkedIn), growth of the creator economy in B2B, and the use of AI tools to augment — not replace — communicators. Lloyd also outlines what she looks for in award-winning PR work: clear storytelling, measurable delivery, and creativity combined with commercial evidence.
DHL's Glennah Ivey-Walker: Trust Needs Controlled Velocity
Glennah Ivey-Walker, vice president of communications and sustainability for the Americas at DHL Group and juror for the PR category at The Drum Awards Festival, argues that PR requires a balance of speed and strategic restraint—what she calls 'controlled velocity.' She warns that both excessive haste (resulting in unverified or low-quality messaging) and excessive delay (missing the narrative) threaten trust. Ivey-Walker recommends PR teams mine other departments for stories, invest in social and media listening tools tuned for Generative Engine Optimization (GEO), and use AI to automate administrative tasks while retaining human judgment for decisions and nuance.
Sandra Azedo: PR Must Build Credibility Before Launch
Sandra Azedo, global PR and communications director at DAVID, argues that effective PR requires building relationships and credibility over time, not just at launch. She emphasizes the importance of understanding audiences and being part of conversations before promoting a campaign. Azedo sees PR as a growth lever and believes it should be integrated with other strategies. She warns against reacting to every trend, advocating for knowing when to stay quiet. She believes long-term brand building and short-term results can coexist. Curiosity is key for future leaders, and while AI accelerates tasks, it cannot replace human intuition and relationships, which are essential for reputation.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.