Observed Signal · Apr 15, 2026 · Market Signal · Source: Xumo · Impact: 2/5
Xumo's Jiro Egawa honored for innovation leadership
Jiro Egawa, Senior Vice President of Platform Growth and Monetization at Xumo, will receive the Innovation Leadership at the Inaugural ‘Character Honors’ award show on May 1. The award show, presented by GoldenTV and Character, is a celebration of AAPI visionaries and icons shaping culture, business, and the future.
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Monster Jam Primetime Series Debuts Oct 1 on FAST Platforms
Monster Jam announced that its weekly streaming series, Monster Jam Primetime, will debut on October 1, 2026, at 8 p.m. ET on the Monster Jam Channel. Two new episodes will premiere every Thursday across nine free ad-supported streaming television (FAST) platforms, including Amazon Prime Video, The Roku Channel, VIZIO WatchFree+, Pluto TV, LG Channels, Plex, Local Now, Rakuten TV, and Xumo Play. Episodes will also be available on the Monster Jam YouTube channel. The series features highlights from the 2026 season, including Racing, Skills competitions, and Freestyle, with analysis and behind-the-scenes content.
Starling Launches CTV Supply-Side Platform from Stealth
Starling, a new supply-side platform (SSP) purpose-built for connected TV (CTV), has officially launched. The company emerges from stealth with backing from MBL Partners and strategic investors, aiming to address fragmentation, lack of transparency, and underutilized audience intelligence in CTV advertising. Starling offers content and program-level intelligence, down to show-level reporting, and supports emerging formats like pause ads and home-screen placements. The leadership team includes Michael Bassik as Executive Chair and Acting CEO, Sean Miller as COO/CFO, Reshmi Nair as CTO (formerly of Magnite), and Wil Danielson as CRO (formerly of Nexstar). Starling has secured publisher relationships including Xumo, to provide access to premium inventory such as live sports.
YouTube TV to Drop 3 Channels on September 30
YouTube TV will remove Court TV, Tastemade, and The Young Turks from its live TV lineup on September 30, 2026. Subscribers will also lose access to recorded DVR content from these channels. The removals affect Tastemade Español on the Spanish Plus add-on and Tastemade 4K on the 4K Plus add-on. The affected networks remain available on other platforms: Tastemade on The Roku Channel, Samsung TV Plus, and Xumo; Court TV on DIRECTV, Fubo, Pluto TV, and Tubi; and The Young Turks on YouTube's main site. This move is part of ongoing cost-benefit reviews by carriers, often impacting niche channels. YouTube TV has not provided detailed reasons for the change.
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