Observed Signal · Apr 22, 2026 · Market Signal · Source: Good-Loop · Impact: 2/5

Impact & Sustainability Report 2024

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Good-Loop

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Purpose-led adtech linking media performance, donations and carbon measurement.

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Direct Origin Attribution

Primary Reporting: Good-Loop•Published: Apr 22, 2026

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Advertising QualityJul 10, 2026

IAS Releases 21st Media Quality Report

Integral Ad Science (IAS) published the 21st edition of its Media Quality Report (MQR), analyzing over 300 billion daily digital interactions to provide open-internet benchmarks and channel-specific insights. Key findings: video viewability (79.7%) outperforms display (67.9%) by 11.8 percentage points; attention-focused video campaigns show large lifts in attention scores, lower cost-per-click, and strong household-level sales impact; mobile web display accounts for a large share of impressions but concentrates media waste and Made-for-Advertising (MFA) impressions; and green-certified campaigns (measured with IAS and Good-Loop) correlate with higher quality impression rates. The report underscores the need for proactive, AI-driven optimization to reduce synthetic/AI-generated noise and transform media quality into measurable performance gains.

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