Good-Loop
Purpose-led adtech linking media performance, donations and carbon measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Good-Loop Ltd
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 447 Broadway, The Farm Soho, 2nd & 3rd Floor, New York, NY 10013, US
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- good-loop.com
What Good-Loop does
Good-Loop operates a hybrid adtech and services model. It creates value by helping brands run digital campaigns that aim to improve engagement and attention while embedding charitable giving and sustainability reporting into media execution. The company combines proprietary campaign technology, impression-level measurement and managed inventory curation, allowing clients to buy media, assess environmental impact and align campaigns with social values through one vendor.
Category differentiation
Good-Loop is not a charity itself or a consumer donation app; it is a B2B advertising and measurement company. It is also distinct from generic native ad networks because its proposition centres on donation-linked engagement and campaign carbon measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Good-Loop is a private adtech company that provides a purpose-led advertising platform, sustainability measurement software and curated media services for advertisers and agencies. Its core offer links ad engagement to charitable donations, while its Good Measures product quantifies the carbon impact of digital advertising and its Good Curation service packages values-aligned media inventory. Customers are brand marketers, media agencies, publishers and sustainability teams rather than end consumers. The business makes money through a mix of media spend flowing through its ad platform, managed-service fees for curated media packages and likely software or licensing revenue from its measurement suite. Its positioning is differentiated by combining campaign performance, ethical media selection and ESG reporting into one commercial proposition, but it still operates in a competitive market alongside larger native, discovery and programmatic vendors.
Business model & monetisation
The company primarily monetises through campaign budgets transacted through its advertising platform, where it likely retains a platform or media margin. It also generates SaaS or licence-style revenue from Good Measures, which functions as a measurement and analytics product, and service fees from Good Curation, which is a managed media packaging offer. Overall, the monetisation mix blends percentage-based media economics with software access and managed-service revenue.
- Advertising platform spend
- Percentage take-rate on campaign budgets
- Sustainability measurement software
- SaaS / software subscription or licence
- Curated media packages
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Good-Loop Ltd
IAB vendor record: 749
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
IAS Releases 21st Media Quality Report
Advertising Quality · Recorded impact score: 3/5
Integral Ad Science (IAS) published the 21st edition of its Media Quality Report (MQR), analyzing over 300 billion daily digital interactions to provide open-internet benchmarks and channel-specific insights. Key findings: video viewability (79.7%) outperforms display (67.9%) by 11.8 percentage points; attention-focused video campaigns show large lifts in attention scores, lower cost-per-click, and strong household-level sales impact; mobile web display accounts for a large share of impressions but concentrates media waste and Made-for-Advertising (MFA) impressions; and green-certified campaigns (measured with IAS and Good-Loop) correlate with higher quality impression rates. The report underscores the need for proactive, AI-driven optimization to reduce synthetic/AI-generated noise and transform media quality into measurable performance gains.
- Integral Ad Science (IAS) released the 21st Edition of its Media Quality Report (MQR).
- The MQR analyzes over 300 billion daily digital interactions to produce open-internet benchmarks and channel-specific insights.
Explore company relationships
Questions about Good-Loop
What is Good-Loop?
Good-Loop is a B2B adtech company offering purpose-led advertising, carbon measurement and curated ethical media services.
Who uses Good-Loop?
Advertisers, brand marketers, media agencies, publishers and sustainability teams use its products and services.
How does Good-Loop make money?
It earns revenue from media spend flowing through its platform, software-style fees for measurement tools and managed-service fees for curated media packages.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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