Brand lift en temps réel : comment optimiser une campagne en cours

Happydemics launches In‑Flight real‑time brand lift

Happydemics has launched a new mode called "In‑Flight" that measures brand lift and campaign performance in real time during campaign delivery. Historically, brand-lift measurement was available only after a campaign ended; In‑Flight provides continuous signals connected to exposed audiences so marketers and agencies can adjust targeting, creative assets and media mix while a campaign runs. The product delivers multi-scale benchmarks (creative, media, market) and visibility on more than 20 brand KPIs, enabling dynamic budget reallocation and granular optimisation to improve ROI. Happydemics positions this as an operational tool to turn mid‑campaign insights into immediate actions. Tarek Ouagguini, CEO of Happydemics, framed the feature as a response to accelerating media-buy cycles and argued that real‑time signals let brands cut underperforming elements and amplify effective ones while campaigns still matter.