Observed Signal · Sep 18, 2026 · Market Signal · Source: BLM · Impact: 3/5
Neuer Blogbeitrag: OAM 2026 – Wer gefunden wird, wird gehört
Die BLM veröffentlicht einen neuen Blogbeitrag von Franziska Gaiser im Rahmen des MTM-Blogs mit dem Titel 'OAM 2026 – Wer gefunden wird, wird gehört'.
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Neue Blogbeiträge: Urlaubscheck, Sonderwünsche, DAM
Drei neue Blogartikel wurden hinzugefügt: 'War Ihr Marketing im Sommer entscheidungsfähig? Der Urlaubscheck: 15 Fragen, 5 Minuten.', 'Aus Sonderwunsch wird Standard – Beispiel: Werbekostenzuschüsse', und 'Wann Ihr Team ein DAM braucht – Struktur für digitale Assets'.
DLM Chair Schmiege Calls for Shield for Local Journalism
Thorsten Schmiege, president of the Bavarian State Center for New Media (BLM) and current chair of the Directors' Conference of State Media Authorities (DLM), opened the Lokalmedientage in Nuremberg on June 25, 2026, urging intensified political, industry and regulator support for local media. Citing falling advertising revenues, changing media usage and rising production costs, he proposed a ‘protective shield’ adapted to the digital era. Schmiege named actions on discoverability, cooperation, innovation and new financing models, urged entrepreneurial risk-taking in media houses, and highlighted artificial intelligence as a potential accelerator for production, distribution and economic sustainability of local journalism.
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