BLM

BLM operates as a publicly funded media authority rather than a commercial vendor. It generates value by regulating broadcasting activity, publishing official information, producing market research and audience data, supporting media literacy, and strengthening the regional media ecosystem through initiatives, publications, and subsidiary-led programmes. Revenue generation is not centred on software subscriptions or advertising sales; the organisation is sustained mainly through statutory public funding and uses that funding to provide public-interest and industry-enabling services.

BLM is the Bavarian State Authority for New Media, an independent public-law institution in Germany focused on media regulation, audience transparency, media literacy, and ecosystem development in Bavaria. Its activities span public-facing information tools, such as child media guidance and broadcaster directories, as well as industry-facing outputs including radio audience analysis, media policy publishing, and support programmes delivered directly or through its subsidiary Medien.Bayern.

It does not operate as a conventional profit-seeking software or media company. Instead, it creates value by overseeing and supporting the Bavarian broadcasting and media ecosystem, publishing official information and research, and running sector development initiatives. Its funding is primarily public, including a statutory share of TV licence fee revenue in Bavaria, while its users include broadcasters, advertisers, media planners, policymakers, researchers, parents, educators, and the general public.