Public Service Television & Broadcasting · Agency & Consultancy · Publisher & Media Owner
BLM
Bavarian public media regulator and media ecosystem support institution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bayerische Landeszentrale für neue Medien
- Entity type
- COMPANY
- Founded
- 1985
- Headquarters
- Heinrich-Lübke-Str. 27, 81737 München, Germany
- Company size
- 50–200
- Market cluster / sector
- Public Service Television & Broadcasting
- Market role
- Agency & Consultancy · Publisher & Media Owner
- Official website
- blm.de
What BLM does
BLM operates as a publicly funded media authority rather than a commercial vendor. It generates value by regulating broadcasting activity, publishing official information, producing market research and audience data, supporting media literacy, and strengthening the regional media ecosystem through initiatives, publications, and subsidiary-led programmes. Revenue generation is not centred on software subscriptions or advertising sales; the organisation is sustained mainly through statutory public funding and uses that funding to provide public-interest and industry-enabling services.
Category differentiation
This is the Bavarian State Authority for New Media, not a commercial broadcaster, adtech vendor, or unrelated organisation sharing the acronym BLM. It is a public media regulator and ecosystem institution focused on Bavaria.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BLM is the Bavarian State Authority for New Media, an independent public-law institution in Germany focused on media regulation, audience transparency, media literacy, and ecosystem development in Bavaria. Its activities span public-facing information tools, such as child media guidance and broadcaster directories, as well as industry-facing outputs including radio audience analysis, media policy publishing, and support programmes delivered directly or through its subsidiary Medien.Bayern. It does not operate as a conventional profit-seeking software or media company. Instead, it creates value by overseeing and supporting the Bavarian broadcasting and media ecosystem, publishing official information and research, and running sector development initiatives. Its funding is primarily public, including a statutory share of TV licence fee revenue in Bavaria, while its users include broadcasters, advertisers, media planners, policymakers, researchers, parents, educators, and the general public.
Business model & monetisation
BLM’s core monetisation model is statutory public funding, not commercial product pricing. Its own materials indicate that it receives a share of TV licence fee revenue in Bavaria, and its research, directories, publications, and guidance tools are largely distributed as public goods. Any economic value created is mostly indirect: its datasets support media planning, its programmes support ecosystem development, and its subsidiary initiatives facilitate networking and innovation rather than direct SaaS monetisation.
- Statutory share of TV licence fee revenue in Bavaria
- Public funding / statutory allocation
- Public-interest research, directories, and guidance tools
- Free public service delivery
- Ecosystem programmes and subsidiary-led initiatives
- Programme-based public or institutional funding
Products & capabilities
No products with linked sources are available in this view.
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Products & market categories
Subsidiaries & acquisitions
Bavarian media network, publisher, events and industry intelligence platform.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
BLM President Cautious on Digital Tax for Platforms
Regulation · Recorded impact score: 4/5
Thorsten Schmiege, President of the Bavarian media authority BLM and current Chairman of the DLM, expressed skepticism about the proposed digital tax ('Digitalabgabe') for large platforms like Google and Meta, stating it is 'in a dead end.' In an exclusive interview with MEEDIA, he emphasized that the core issue is the lack of digital sovereignty and unequal liability rules. He calls for a graded liability system and a diversity obligation for platforms, arguing that transparency alone is insufficient. Schmiege also highlighted the risk of smaller publishers being disadvantaged by exclusive deals between platforms and major media houses, and discussed the impact of AI on media regulation, including the BLM's AI competence center and the world's first AI radio approval.
- Thorsten Schmiege, BLM President and DLM Chairman, criticizes the proposed digital tax as 'in a dead end'.
- Schmiege calls for graded liability rules and diversity obligations for platforms to ensure media diversity.
Munich Media Days: Industry's Big Challenges Discussed
Policy Update · Recorded impact score: 3/5
The 40th Medientage München conference, held from October 21-23, 2026, brings together media, politics, and business leaders to address key industry challenges: AI's impact, platform dominance, and journalism's future. BLM President Thorsten Schmiege and Medien.Bayern CEO Stefan Sutor highlight concerns over digital sovereignty, declining journalistic visibility on social platforms (e.g., only ~1% on TikTok feeds), and funding shifts. The event features panels on TV, audio, and AI, with over 5,000 attendees. A proposed Digitaler Medien-Staatsvertrag aims to enhance discoverability of journalistic content in recommendation systems, possibly via quotas (10-20% per BLM study). Debates also cover the legal status of podcasters, AI transparency rules, and potential digital levies on large platforms to support media diversity.
- 40th Medientage München to take place October 21-23, 2026, in Munich's Werksviertel, expecting over 5,000 participants.
- BLM study finds journalistic content makes up only about 1% of average TikTok feeds.
Digital Radio Listening Rises: 66% Use DAB+ or Webradio
Radio / Digital Audio · Recorded impact score: 2/5
According to the 'Audio Trends 2026' study by the German media authorities (die Medienanstalten), 66% of radio listeners in Germany used digital reception paths (DAB+ or webradio) in the past four weeks, reaching a far listener circle of about 42 million people. This marks an increase from 64% in the previous year. Daily digital radio usage also grew to 42% of listeners. DAB+ remains the leading digital path, with 25 million users in four weeks, up by three percentage points. Webradio reached over 17 million users in four weeks. Household equipment is also expanding: 41% of households now own at least one DAB+ device, and over a quarter of the population has a DAB+ car radio. The study is based on a special evaluation of the ma Audio data by the Arbeitsgemeinschaft Media-Analyse (agma).
- 66% of German radio listeners used DAB+ or webradio in the past four weeks (up from 64%).
- Reach: approximately 42 million people (far listener circle).
Neuer Blogbeitrag: OAM 2026 – Wer gefunden wird, wird gehört
Recorded impact score: 3/5
Die BLM veröffentlicht einen neuen Blogbeitrag von Franziska Gaiser im Rahmen des MTM-Blogs mit dem Titel 'OAM 2026 – Wer gefunden wird, wird gehört'.
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Questions about BLM
What is BLM?
BLM is the Bavarian State Authority for New Media, a public-law institution that regulates and supports the media ecosystem in Bavaria while publishing research, guidance, and public-interest resources.
Who uses BLM?
Its users include broadcasters, advertisers, media planners, researchers, policymakers, media companies, parents, educators, and members of the public in Bavaria and Germany.
How does BLM make money?
BLM is primarily funded through statutory public funding, including a share of TV licence fee revenue in Bavaria, rather than through SaaS subscriptions or advertising sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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