Observed Signal · Sep 14, 2026 · Market Signal · Source: M6 Publicité · Impact: 3/5
Fitness Park inaugure l’«Habillage Wallet », le nouveau format publicitaire de M6 Unlimited
Fitness Park et son agence Cospirit s’associent à M6 Unlimited pour déployer, du 24 août au 30 septembre, la toute première campagne utilisant ce format publicitaire innovant.
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M6 Unlimited innove avec une première collection inédite sur M6+ pour Carrefour
À l’occasion du retour du grand jeu « Le Mois Monopoly » de Carrefour, M6 Unlimited a imaginé avec Arena Média et Havas play une...
KPT expands campaign with travel-themed ad spots
Swiss health insurer KPT has extended its humorous ad campaign, developed with Uster-based agency Family, to include new motifs set abroad (an Asian street food market and a long-haul airplane). The campaign, running since the end of June, is airing across TV, Connected TV, online video, display, native, social media and on OOH/DOOH formats. It promotes two supplemental hospital insurances (half‑private and private) and the basic digital insurance model KPTwin.smart. Family handles strategy, creative and media via its in‑house media unit FaMe; additional creative, film and photo production partners are credited. From autumn the campaign will integrate KPTwin.smart and further alternative models with short‑form content for the new scenes.
Ocean Outdoor partners with Cityz Media in Klépierre’s French shopping centres
Ocean Outdoor has announced a new partnership with Cityz Media to bring its digital out-of-home screens to Klépierre's French shopping centres, expanding its presence in France.
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