Observed Signal · May 19, 2026 · Market Signal · Source: Koddi · Impact: 2/5
Wolt Ads and Koddi team to expand programmatic access to commerce media in Germany
Koddi and Wolt Ads have partnered to bring programmatic access to Wolt’s in-app retail media inventory in Germany, giving brands and agencies a more streamlined way to activate high-intent commerce media campaigns.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
From shiny objects to solid foundations: commerce media is growing up
Commerce media is growing up, as this year’s DMEXCO made clear. At one of Europe’s biggest digital marketing and technology events, there was less excitement about the next shiny object and far more interest in the foundations behind it that drive growth: strong infrastructure, smarter automation and shared standards.
Teads Integrates with Koddi Commerce Media Infrastructure
Teads and Koddi have announced a new integration connecting Teads' Ad Manager with Koddi's commerce media infrastructure. This partnership enables advertisers to purchase onsite retail inventory from Koddi networks in the US and Europe, including Sponsored Product Ads and display placements on merchant and commerce platforms. The integration uses the OpenRTB standard to facilitate automated exchange between demand and sell sides, eliminating the need for proprietary integrations between Teads and individual retailers. Networks such as Wolt Ads, Gopuff UK, and Hopper are among those connected. Retailers retain control over inventory, pricing, and quality standards through Koddi's SSP. This move expands Teads' programmatic retail media offerings, allowing advertisers to plan and activate retail media alongside other channels within the Teads Ad Manager.
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