Observed Signal · Jun 21, 2024 · Policy Update · Source: Trending Topics · Impact: 4/5 · Sentiment: Negative
New York passes bans on addictive social feeds for minors
New York Governor Kathy Hochul signed two bills on Thursday to protect minors online. The Stop Addictive Feeds Exploitation for Kids Act (SAFE) requires parental consent for social media companies to use algorithmically controlled 'addictive feeds' for users under 18, forcing platforms like Instagram and TikTok to redesign their apps for that demographic. The Child Data Protection Act restricts data collection from minors without consent and limits the sale of such information, taking effect in one year. These actions follow similar laws in Florida and Maryland, reflecting a cross-party push for state-level protections. Advocates, including Common Sense Media, urge a comprehensive federal privacy law.
New York's SAFE Act restricts algorithmic feeds and data collection on minors, forcing major platforms like Meta and TikTok to redesign user experiences and potentially impacting ad targeting and revenue generation for the AdTech industry.
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Key Takeaways & Evidence Grounding
- New York Governor Kathy Hochul signed two bills to protect minors online.
- The SAFE Act requires parental consent for algorithmic feeds for users under 18.
- The New York Child Data Protection Act restricts data collection from minors without consent.
- Florida and Maryland passed similar child online protection laws in 2024.
- Common Sense Media advocates for a federal privacy law.
Connected Companies & Entities
2 Entities mapped“Social media feeds that generate billions in revenue on Meta or TikTok are under attack in the USA....”
“Social media feeds that generate billions in revenue on Meta or TikTok are under attack in the USA....”
Ontology Mapping & Concepts
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Xbox Launches TV & Film Division; Meta Tests Link Restrictions
This AdExchanger news roundup covers three major stories. Xbox has unveiled a new TV and film division named XP, led by Kayleen Walters, to explore monetization opportunities including formalizing sponsorships and brand partnerships. Separately, Meta is testing Meta One, a subscription bundle, and has begun charging non-subscribed business pages for including more than two external links in posts, with news pages currently exempt. Additionally, the article discusses the trend of mid-sized independent agencies merging into hybrid holding companies, citing Wpromote's acquisition of Giant Spoon, Chemistry's acquisition of Colossus, and Acadia's purchase of Crush, as competitive pressures from larger groups like Omnicom-IPG and Publicis intensify.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.
ICANN Receives 1,615 New Top-Level Domain Applications
The Internet Corporation for Assigned Names and Numbers (ICANN) has accepted applications for new generic top-level domains (gTLDs) for the first time since 2012. A total of 1,615 applications were submitted by 481 applicants, with a strong focus on AI-related domains. Ten companies, including Meta and OpenAI, applied for .agent, seven for .agi, and six for .asi. Meta filed 21 applications, including .instagram and .threads, while OpenAI filed 15, including .chatgpt and .codex. German entities like Adidas, Biontech, and Allianz also applied for brand-specific domains. The application fee can be up to $227,000 per domain. The article also highlights the financial success of country-code TLDs like .ai, which earned Anguilla about €59 million by November 2025.
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