Observed Signal · Feb 22, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
New Instagram Broadcast Channel Delivers Tips & Trends
Instagram has launched What’s Good on IG, an official Broadcast Channel designed to deliver timely tips, updates, behind‑the‑scenes content, and emerging trends to creators and social media managers. The channel operates within Instagram’s Broadcast Channel ecosystem, alongside the Creators Broadcast Channel, and is part of the broader Meta channel environment (Meta Channel, IG Updates) used by Mark Zuckerberg and Adam Mosseri to share platform news. Content promises professional tips, feature announcements, and coverage of trends and hot takes circulating on the platform, including behind‑the‑scenes material from creators and celebrities. The launch was highlighted by Matt Navarra on Threads, and a first channel poll showed a majority interest in trend-focused content on Instagram. The article also notes Instagram Reels updates, specifically Voice Effects and Content Linking, as part of ongoing platform enhancements. Followers can access the channel via the app or a provided link, with continued Instagram news coverage promised by OnlineMarketing.de.
New official Instagram Broadcast Channel described; minor platform update with relevance to creators and brands but not industry-wide disruption.
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Key Takeaways & Evidence Grounding
- What’s Good on IG is an official Instagram Broadcast Channel providing tips, updates, behind-the-scenes material, and trends to creators and social media managers.
- The channel sits alongside Instagram's Creators Broadcast Channel as part of Instagram's Broadcast Channel ecosystem.
- Meta CEO Mark Zuckerberg and Instagram Head Adam Mosseri are cited as sharing news through their own channels (Meta Channel and IG Updates).
- Matt Navarra highlighted the new channel on Threads, and an initial poll indicated strong interest in trend-focused content on Instagram.
- Reels updates in the article include Voice Effects and Content Linking.
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Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
Instagram Edits App Now Supports Carousel Creation
Instagram's Edits app now allows creators to create Carousel posts directly within the app, according to an announcement by Instagram's Creators account via Instagram and Threads. The feature is available immediately for iOS users, with an Android version expected soon. In a broadcast channel, Instagram head Adam Mosseri confirmed that users can mix photos and videos on any slide, connect images across slides, and use the same stickers, text effects, and cutouts used in video editing. This functionality aims to streamline content creation and boost engagement, as Carousels remain a popular format on the platform. Additionally, the Edits AI Assistant, which provides video ideas based on account metrics, is currently available only in the US. Meta continues to enhance its creator tools to support social media marketing efforts.
Global ad market grows 11.9% in 2026; print, TV weak
According to Warc Media's forecast, the global advertising market is set to grow by 11.9% in 2026 to $1.34 trillion, following 10% growth in 2024 and 2025. Key growth drivers include investments in AI and major events like the Olympics and the FIFA World Cup. Social media will see the strongest growth at 21.3% to $394.6 billion, followed by VOD, retail media, search, and DOOH. Traditional media declines: TV down 1.8%, print down 0.9%, and radio down 3.0%. Alphabet, Amazon, and Meta will capture a combined 59.7% of global ad spend outside China. The growth is expected to normalize to 8.4% in 2027 and 7.9% in 2028. AI is reshaping targeting, creative, and campaign optimization, and creating new ad environments like generative search.
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