Observed Signal · Jan 23, 2020 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Nadine Karp McHugh Named SeeHer President
SeeHer is an initiative of the Association of National Advertisers (ANA) that advocates realistic portrayals of women in advertising. Nadine Karp McHugh has been named the first president of SeeHer and will join the ANA’s executive management team to drive gender equality across advertising formats. Before this role, she was Senior Vice President for Omnimedia Strategy, Investments, Data-driven Marketing and Creative Solutions at L’Oréal. In the official release, ANA CEO Bob Liodice calls the appointment a new chapter in the SeeHer movement and notes that SeeHer will tap into all ANA business systems and broaden partnerships to propel its work. SeeHer was introduced in 2016, and GEM (Gender Equality Measure) was published in 2017 to help the industry address gender bias more consciously in advertising.
Leadership appointment within SeeHer, a notable industry initiative focusing on gender representation.
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Key Takeaways & Evidence Grounding
- SeeHer is an initiative of the Association of National Advertisers (ANA) focused on a realistic portrayal of women in advertising.
- Nadine Karp McHugh was named the first president of SeeHer.
- She will join the ANA's executive management team to lead SeeHer.
- Nadine Karp McHugh previously served as SVP Omnimedia Strategy, Investments, Data-driven Marketing and Creative Solutions at L’Oréal.
- GEM (Gender Equality Measure) was published in 2017 to address gender bias in advertising.
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ANA CEO Bob Liodice to Step Down End of 2026
Bob Liodice, the longtime chief executive of the Association of National Advertisers (ANA), will step down at the end of 2026, ending a 31-year tenure leading the U.S. trade association for marketers. In a prepared statement Liodice expressed gratitude for the opportunity to serve the ANA and the marketing community. The ANA, founded in 1910, is described as the oldest trade association in the United States and positions itself as a leading voice for marketers. ADWEEK sought comment but had not received an immediate response from Liodice at the time of reporting.
Agency Fees in Creator Deals Pose Transparency Challenge
A new Future of Marketing Briefing from Digiday highlights growing concerns over hidden agency fees in creator marketing. A survey by the Incorporated Society of British Advertisers (ISBA) found that only 42% of marketers report fully transparent agency fees for creator work. Consultants like TrinityP3 warn that bundled deals can leave as little as 35% of budget for talent, compared to 60% when billed line-by-line. The Association of National Advertisers (ANA) reports agencies take an average 30% of influencer spend, with only 39% of agreements transparent. Experts argue that as creator budgets grow, the lack of itemized fees obscures value, leading to calls for greater accountability and measurement. The briefing also covers Diageo's creator recruiting strategy via Martha's Vineyard activations and other industry news.
ANA Marketing News: Instacart Launches In-Store Software Solutions
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