Observed Signal · Jul 1, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Muriel Willi to lead BauernZeitung Central Switzerland
BauernZeitung has appointed Muriel Willi as head of its Central Switzerland editorial office, effective 1 July 2026. She succeeds Josef Scherer, who will retire at the end of 2026 after more than 30 years with the publication. Willi most recently worked in communications at Agroscope and previously served as an editor for TierWelt and as a freelance journalist covering agriculture and equestrian sports. She will be onboarded in collaboration with her predecessor through the end of the year. Peter Neumann, CEO of Schweizer Agrarmedien AG, thanked Scherer for his long service and described Willi as an experienced journalist familiar with the company and its readership.
Regional editorial appointment at a publisher; relevant to media staffing but low impact on the broader AdTech industry.
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Key Takeaways & Evidence Grounding
- Muriel Willi assumes leadership of BauernZeitung's Central Switzerland editorial office on 2026-07-01.
- She succeeds Josef Scherer, who will retire at the end of 2026 after more than 30 years at BauernZeitung.
- Willi was most recently employed in communications at Agroscope and previously worked as an editor for TierWelt and as a freelance journalist.
- Peter Neumann, CEO of Schweizer Agrarmedien AG, publicly thanked Josef Scherer and welcomed Willi as an experienced journalist.
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