Observed Signal · Sep 30, 2026 · Corporate Strategy · Source: PocketGamer.biz · Impact: 3/5 · Sentiment: Positive
MTG Aims to Double Size Using AI
Swedish digital entertainment firm Modern Times Group (MTG) aims to double its size over the next three to five years, leveraging both selective M&A and AI tooling. CEO Maria Redin emphasized the company's 'village philosophy' of acquiring complementary studios and sharing technology and learnings across the group. MTG's recent $620 million acquisition of Plarium from Aristocrat Leisure closed in 2025, and the midcore division was rebranded as PlayAmp. MTG's AI strategy includes a centralized AI lab, whitelisted tools, and studio-level experimentation. Redin noted AI enables developers to build games fundamentally differently, potentially tripling output, but she stressed AI complements rather than replaces the workforce.
This news highlights MTG's ambitious growth strategy and AI integration, which is relevant to the gaming and adtech industries as MTG is a major player in the mobile gaming sector with its studios and marketing platform.
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Key Takeaways & Evidence Grounding
- MTG aims to double in size over the next three to five years.
- MTG acquired Plarium for $620 million from Aristocrat Leisure; deal closed in 2025.
- MTG rebranded its midcore division to PlayAmp.
- MTG has a centralized AI lab and uses whitelisted tools across studios.
Connected Companies & Entities
2 Entities mapped“MTG acquired Plarium from Aristocrat Leisure, which left games to focus on its casino business.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Top 50 Mobile Game Makers of 2026 Revealed
This annual ranking by PocketGamer.biz lists the top 50 mobile game makers of 2026, highlighting publishers based on revenue, innovation, and industry impact. Key trends include the rise of direct-to-consumer (D2C) sales, the continued growth of hybridcasual games, and the emergence of Turkish developers like Grand Games and Spyke Games. Notably, Scopely takes the top spot following its $3.5 billion acquisition of Niantic's games business, while Century Games and Microfun follow closely. The list also notes significant M&A activity, such as Tripledot Studios' acquisitions of AppLovin's games business and Supersonic, and mentions record revenues for titles like Monopoly Go! and Gossip Harbor. The article emphasizes the global expansion of Chinese publishers and the growing importance of D2C channels in mitigating platform fees.
MTG postpones PlaySimple IPO amid market conditions
Modern Times Group (MTG) has postponed the potential IPO of its casual games developer PlaySimple due to challenging conditions in the Indian capital markets. MTG will revisit the listing in 2027, believing that current conditions would not achieve the desired shareholder value and strategic goals. In the meantime, MTG will support PlaySimple through organic growth and strategic acquisitions. The decision was announced by MTG Group President and CEO Maria Redin, who emphasized the goal of crystallizing value for shareholders. MTG is scheduled to report its third-quarter and nine-month 2026 results on November 5th, 2026, when further updates may be provided. The postponement reflects a cautious approach to market timing, impacting the company's growth strategy and potential liquidity event.
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