Observed Signal · May 11, 2022 · Funding · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Movable Ink Secures $55M at $1.3B Pre-Money Valuation
Movable Ink, a content personalization provider, announced $55 million in Series D funding at a $1.3 billion pre-money valuation after a year of record growth. Silver Lake Waterman led the round, with participation from existing investors Contour Venture Partners and Intel Capital. The company has raised $97 million in total since its 2010 founding. Movable Ink plans to accelerate product development, roll out AI-powered content personalization across channels, grow headcount beyond 700, and expand globally. The company works with Fortune 500 brands including JetBlue, Dunkin, Comcast, Hilton, and Bloomingdales. It also acquired Coherent Path, which uses machine learning to optimize email campaigns and focus on customer lifetime value.
A sizable Series D round for a leading content personalization platform signals strong investor confidence in AI-driven marketing technology, but it does not fundamentally shift the broader AdTech industry.
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Key Takeaways & Evidence Grounding
- Movable Ink raised $55 million in Series D funding at a $1.3 billion pre-money valuation.
- Silver Lake Waterman led the funding round, with participation from Contour Venture Partners and Intel Capital.
- Movable Ink has raised $97 million in total since its founding in 2010.
- Movable Ink plans to expand AI-powered content personalization across all channels and exceed 700 employees by the end of the year.
- Movable Ink previously acquired Coherent Path, a machine-learning company focused on email campaign optimization.
Connected Companies & Entities
4 Entities mapped“Movable Ink, a major provider of content personalization, announced that it raised $55 million in Series D investment....”
“This includes big-name brands like JetBlue, Dunkin, Comcast, Hilton, Ube, and Bloomingdales to name a few....”
“This includes big-name brands like JetBlue, Dunkin, Comcast, Hilton, Ube, and Bloomingdales to name a few....”
“This includes big-name brands like JetBlue, Dunkin, Comcast, Hilton, Ube, and Bloomingdales to name a few....”
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