Observed Signal · Jul 10, 2026 · Training / Course Announcement · Source: t3n · Impact: 2/5 · Sentiment: Neutral
Most M365 Users Underuse Microsoft Copilot
Microsoft Copilot, embedded in Microsoft 365, works within users' mail, documents and Teams content (subject to permissions) to accelerate routine office work by consolidating time‑consuming first steps such as project reviews, meeting minutes and Excel preparation. Although many organizations include Copilot in M365, only a minority of teams use it intensively because it's often unclear which tasks benefit most. To close that gap, publisher t3n offers a two‑hour live online course on 4 August 2026 (10:00–12:00) led by Cosima Vogel, founder and CEO of Productive AI. The session teaches practical, hands‑on Copilot workflows and live demos across Word, Excel, Outlook, PowerPoint and Teams to clarify effective prompts and boost team adoption. Fee is €149 (free for t3n PRO subscribers) and includes PDF slides plus two‑week access to the recording.
Practical coverage of enterprise AI productivity gaps and a paid training offer are of moderate relevance to MarTech/AdTech teams adopting Copilot, but this is not a major platform policy, technical release, or industry-shifting event.
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Key Takeaways & Evidence Grounding
- Microsoft Copilot is embedded in Microsoft 365 and can access users' emails, documents and Teams content subject to permissions, helping consolidate time‑consuming first steps like project reviews, meeting minutes and Excel preparation.
- Many organizations include Copilot but only a minority of teams use it intensively because it's often unclear which tasks benefit most.
- t3n runs a two‑hour live online course on 4 August 2026 (10:00–12:00) featuring practical Copilot workflows and live demos across Word, Excel, Outlook, PowerPoint and Teams.
- The course is led by Cosima Vogel, founder and CEO of Productive AI, who has a background in IT consulting, business psychology and data analytics.
- Fee €149 (free for t3n PRO subscribers); includes PDF slides and two‑week access to the recording; aimed at Copilot license holders and teams evaluating adoption.
Connected Companies & Entities
3 Entities mapped“The AI tool Microsoft Copilot is a de-facto standard in many companies as part of the M365 environment and knows your mails, documents and T...”
“On 4 August 2026 t3n offers a two-hour live online course that teaches which tasks Copilot is worth using for and how to implement typical w...”
“Cosima Vogel's background combines business psychology and data analytics with earlier practice as an IT consultant at IBM....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Microsoft Reworks Copilot After Low Paid Usage
A t3n report (citing Fortune and The Information) says Microsoft Copilot is underused: only a small share of Microsoft 365 customers pay for Copilot's premium features and even paying users open it infrequently. About 4.5% of Microsoft 365 customers reportedly pay for Copilot add-ons; among those, only 20–30% open Copilot at least once per week, implying under 1% regular usage across the entire Microsoft 365 base. Microsoft has raised the bundle price by up to $3/month and is planning a product overhaul: unifying consumer and business Copilot apps into one 'super-app', adding a background 'Autopilot' capability, and removing features like Copilot Podcasts and Copilot Labs, according to an internal memo from Copilot chief Jacob Andreou reported by The Information. OpenAI and Anthropic are mentioned as also working on similar unified AI apps.
Copilot Cowork: AI Handles Microsoft 365 Tasks
Microsoft is expanding its 365 Copilot with Copilot Cowork, an AI feature that can automatically generate and execute work plans across Outlook, Teams, and Excel. It analyzes data from emails, files, meetings, and documents, creating milestones, tracking progress, and requesting decisions as needed. Copilot Cowork aims to move beyond chat-style support to autonomous task execution, using a system called Work IQ to orchestrate workflows across apps. The solution can prepare briefs, presentations, and analyses for meetings and product launches, and can perform enterprise research and financial analyses. It is currently being tested with select customers, with wider availability planned for the end of March 2026 via the Frontier program. The article also notes Microsoft’s broader use of multi-model AI, including Claude from Anthropic, within Copilot Studio and related tools, all operating under Microsoft 365 security and governance controls.
Microsoft Executive Says Copilot Sales Are Gaining Traction
Microsoft executive Judson Althoff told employees the company has increased sales momentum for its Copilot AI add-on after criticism of low adoption. Microsoft disclosed in January it had 15 million seats of the $30/month Microsoft 365 Copilot — about 3% of seats in standard bundles — while offering a limited-feature Copilot Chat to corporate users. The company has been investing heavily in data centers to support cloud customers such as OpenAI. Althoff said he and CFO Amy Hood set bold targets for the March quarter that were met and that Microsoft has set ambitious goals for the June quarter. The remarks come as Microsoft stock fell about 23% in Q1 amid investor concern about generative AI competition and the revenue/profit impact of AI investments.
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