Observed Signal · Aug 22, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
More LinkedIn Users List AI Skills
LinkedIn's AI at Work report highlights a surge in AI skills on the platform, with more members listing AI or Gen AI capabilities in their profiles and a rising number of job postings referencing AI technologies. Since November 2022, global English-language postings mentioning AI tech have grown 21-fold. By June 2023, the share of LinkedIn members with AI skills on their profiles was nine times higher than in January 2016, and the rate at which members add AI skills has nearly doubled since ChatGPT's November 2022 launch. Singapore posted the fastest growth in AI-profile adoption by June 2023, followed by Finland (16x), Ireland (15x), India (14x) and Canada (13x). The report also notes a positive workplace outlook: 47% of US executives expect generative AI to boost productivity, 44% plan to increase AI usage, and 40% anticipate AI unlocking growth; yet 92% say social skills remain crucial.
Substantive coverage of AI skills adoption and productivity expectations in the workplace.
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Key Takeaways & Evidence Grounding
- 21x rise in global English-language job postings mentioning AI technologies since November 2022.
- By June 2023, ninefold more LinkedIn members had AI skills on their profiles than in January 2016.
- Singapore led AI-profile adoption growth by June 2023; Finland 16x, Ireland 15x, India 14x, Canada 13x.
- MIT-led study found ChatGPT increased productivity by 40% in routine writing tasks.
- 47% of US executives believe generative AI will boost productivity; 44% plan to increase AI usage; 40% expect AI to unlock growth.
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Céline Flores Willers urges B2B marketers to think like B2C
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LinkedIn says don't treat leads as finish in B2B
At LinkedIn's B2Believe event in its new Empire State Building space, executives and practitioners called for a shift from lead-centric B2B marketing to a 'full journey' approach that links signals, targeting, creative, full journey, and measurement. Jae Oh, senior director of product management, revealed that fewer than 10% of upper-funnel audiences make it into bottom-funnel campaigns, urging marketers to connect awareness with demand capture. Research from LinkedIn's B2B Institute with eMarketer showed 77% of marketers say they no longer target individuals, yet only 31% have a playbook for activating audiences down the funnel. Practitioners from Canva, SAP, Mastercard, and others shared examples of aligning marketing and sales on common signals. LinkedIn also outlined a product roadmap focused on cost-per-opportunity targeting, multi-format campaigns, agentic workflows, and incrementality forecasting.
Nadella's AI Pivot: Can He Reinvent Microsoft Again?
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