Observed Signal · Apr 13, 2022 · Policy Update · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Monolithic DXP Still Leads Over Composable Architecture
A Gartner 2022 Magic Quadrant report reveals that monolithic Digital Experience Platforms (DXPs) still dominate the market, despite industry push for composable architectures. The report finds that the number of organizations choosing monolithic solutions is roughly equal to those opting for composable ones. Most DXPs remain monolithic software (not SaaS) at their core. Analysts indicate the market is moving toward composability but remains in early stages due to confusion over true composability, which requires more than selling separate modules. Key challenges include complexity in vendor selection, implementation (costs 3-5x more than purchase), usage learning curve, and integration of legacy systems. The rise of low-code tools and Customer Data Platforms (CDPs) are influencing DXP selections, though data quality remains a major CDP implementation hurdle. The article also notes that COVID-era digital demands have leveled out, with vendors improving scalability.
Provides market analysis on DXP architecture trends (monolithic vs composable), relevant for AdTech/MarTech infrastructure decisions, but is a general industry analysis rather than a breaking news event.
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Key Takeaways & Evidence Grounding
- Gartner's 2022 DXP Magic Quadrant found the proportion of organizations opting for composable vs monolithic DXPs is roughly equal.
- Most DXPs remain monolithic, non-SaaS software solutions at their core.
- Organizations typically spend three to five times more on professional services to implement a DXP than on the software license.
- Gartner estimates 85% of DXP program effort and cost is spent on internal and external integrations.
- The Customer Data Platform market was valued at $1.16 billion in the same timeframe.
Connected Companies & Entities
3 Entities mapped“Gartner cited the need for organizations to adopt a composable DXP in January 2021; Gartner's new DXP Magic Quadrant published in February; ...”
“Parag Arjunwadkar, digital strategic solution lead and customer data hub architect for Capgemini Americas, a consulting and technology compa...”
“The $10.1 billion DXP market according to grandviewresearch.com....”
Ontology Mapping & Concepts
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