Observed Signal · Apr 27, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Monetizr Names Michelle Suttle Chief Growth Officer
Monetizr appointed veteran growth strategist Michelle Suttle as Chief Growth Officer to accelerate the company’s expansion in in-game advertising and interactive, rewarded experiences. Suttle joins from Tangible and brings more than two decades of experience across WPP and VML, having led growth and marketing strategy for global brands including Coca‑Cola, Ferrari, GlaxoSmithKline, Haleon, Barilla and Keurig. Monetizr said the hire comes as advertisers seek measurable, privacy-safe ways to engage consumers beyond traditional digital channels; the platform enables interactive rewarded experiences inside games and works with publishers such as Kwalee and Voodoo and brands including Coca‑Cola, Haleon, KFC and Procter & Gamble. Andris Merkulovs, Monetizr co-founder and CEO, commented on Suttle’s brand and growth expertise as critical for scaling in-game advertising.
Leadership hire at a specialized in‑game advertising platform signals Monetizr’s intent to scale amid rising advertiser demand for measurable, privacy-safe gaming inventory, but the event is company-level rather than industry-shifting.
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Key Takeaways & Evidence Grounding
- Monetizr appointed Michelle Suttle as Chief Growth Officer.
- Michelle Suttle previously served as Chief Growth Officer at Tangible and has more than two decades of experience across WPP and VML.
- Suttle has led growth and marketing strategy for brands including Barilla, Coca‑Cola, Ferrari, GlaxoSmithKline, Haleon, and Keurig.
- Monetizr creates interactive, rewarded experiences inside games and works with publishers such as Kwalee and Voodoo.
- Brands named as Monetizr clients in the release include Coca‑Cola, Haleon, KFC, and Procter & Gamble.
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Adweek's Agents of Change: Leaders Reshaping Industry
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Cultural Relevance Less Effective When Money Is Tight
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Jon Cook Steps Down as CEO of WPP Creative and VML
Jon Cook, global CEO of VML and WPP Creative, will step down after more than 30 years with WPP, effective March 2027. Eric Campbell, currently CEO of VML and WPP Creative in North America, will succeed Cook as global CEO of VML, while retaining his North American role at WPP Creative. Cook will remain in his positions until the transition to ensure a seamless handover. The announcement, made on October 2, 2026, follows the recent exit of Troy Ruhanen from Omnicom Advertising, marking significant leadership changes in major holding companies. WPP has not yet named a successor for Cook's role as CEO of WPP Creative, which he has led since its launch in February 2026. Cook also led the creation of VML in 2024 through the merger of VMLY&R and Wunderman Thompson. These changes come amid broader restructuring at WPP, with the industry closely watching the impact on creative landscape and client relationships.
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