Observed Signal · Jun 9, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Mona and Mateo: Broadcast Becomes Reality
Creative agency Mona und Mateo has developed a Switzerland-wide World Cup campaign for Swisscom (Schweiz) AG that highlights how the Swisscom network keeps Swiss fans close to the action. The campaign centers on a recurring character (a 'monster princess') and features footballers Johan Manzambi, Fabian Rieder and Lia Wälti. Spots run across public viewings, TV, cinema, online and social media, with day‑specific communications tied to individual matches. Credits list the Mona und Mateo team responsible for concept and execution, director Tom Sibma, production company CZAR Film AG, and media collaboration between Swisscom, Admeira and Goldbach Media. The article was published on 2026-06-09.
Local creative campaign announcement with limited industry-wide impact; relevant as an example of multi-channel World Cup marketing but not a major industry development.
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Key Takeaways & Evidence Grounding
- Mona und Mateo developed a World Cup campaign for Swisscom (Schweiz) AG.
- Campaign message: Swisscom's network enables Swiss fans to experience matches up close.
- Campaign features a 'monster princess' character and testimonials from Johan Manzambi, Fabian Rieder and Lia Wälti.
- The campaign runs nationwide at public viewings, on TV, in cinemas, online and on social media.
- Credits include director Tom Sibma; film production by CZAR Film AG; media handled by Swisscom with Admeira and Goldbach Media; concept and execution credited to Livia Benz, Elias Schröder, Miro Berger-Brdar, Veronica Cartillone, Julian Elias Stauffer, Mona Fluri and Mateo Sacchetti at Mona und Mateo.
Related Market Signals & Shifts
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