Observed Signal · Oct 8, 2026 · Market Signal · Source: Moloco · Impact: 2/5
Moloco Becomes First Technology Provider to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers
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Recent verified developments and strategic activity across this market segment.
Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and […]
Retail Media's Next Chapter: Insights from Our Retail & Commerce Media Committee Spotlights
Retail Media has outgrown the sponsored product listing. This year, members of IAB Europe's Retail & Commerce Media Committee used […]
Moloco Partners with Haus to Expand Access to Independent Mobile App and CTV Advertising Measurement
We're partnering with Haus to expand independent incrementality measurement to more brands running mobile app and Performance CTV campaigns on Moloco.
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