Observed Signal · Feb 18, 2026 · Technology Integration · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
MM Creative Agency Enhances Consent Management with Axeptio
Axeptio, a consent management platform (CMP), has been deployed by MM Creative Agency in the Netherlands to optimise consent collection for the agency’s clients. The agency upgraded its consent strategy in response to heightened regulatory scrutiny from the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) and the growing importance of data for marketing performance. Axeptio provides extensive visual customisation of cookie banners—images, logos, text, colours, buttons and now video—allowing banners to align with each client’s brand and marketing objectives while maintaining regulatory compliance. MM Creative Agency describes the CMP as part of the website experience and views the partnership as enabling further development of consent-driven UX and marketing workflows. The deployment is presented as a case study of consent management acting as a strategic lever for agencies balancing compliance, user experience and marketing efficiency.
Consent management deployments reflect continuing industry demand for privacy-compliant solutions that preserve user experience and marketing effectiveness, especially under increased regulator scrutiny in key European markets, but the case is limited in geographic and scale impact.
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Key Takeaways & Evidence Grounding
- Axeptio is a consent management platform (CMP).
- MM Creative Agency (Netherlands) deployed Axeptio to optimise consent collection for its clients.
- The deployment responds to increased inspections of cookie banners by the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
- Axeptio offers extensive visual customisation for consent banners, including images, logos, text, colours, buttons and video.
- Evert den Toom, account manager at MM Creative Agency, commented that the CMP is part of the website experience and supports brand alignment.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Revolutionizing Consent: Axeptio Launches Immersive Video CMP
Axeptio announces an immersive Consent Management Platform (CMP) that embeds video directly in the cookie banner, turning consent into a storytelling‑driven, performance‑oriented experience. The update targets consent fatigue by offering a sensory, customizable banner while preserving core CMP features such as text, color, and branding. The new design enables brands to use video for Welcome messages, ambassador cues, or institutionals, effectively transforming consent into a branding moment. A no‑code editor gives marketing and design teams full autonomy to configure and optimize the CMP without technical or legal help, including home image, embedded video, colors, tone, shadows, and CTAs. Real‑time dashboards track interaction, consent, and opt‑in rates, with ongoing Google Consent Mode V2 and analytics integrations (GA4, Piano, Amplitude, Matomo, Beyable). Merinos has tested using video within the banner, demonstrating new storytelling opportunities. Overall, Axeptio reframes the CMP as a communications channel that drives engagement and performance.
Axeptio Reveals New Artistic CMP Design
Axeptio has unveiled a new artistic direction and redesigned website that positions consent interfaces as a branded, immersive marketing touchpoint. Building on a recent launch of an 'immersive CMP' that embeds video in cookie banners, the company says its platform now appears on more than 200,000 sites and apps and has recorded over 20 billion consent proofs globally. The redesign (published early June) emphasizes theatrical scenography, mobile use cases and customizable CMP examples from clients such as FIBA, Swile and Thalgo. Axeptio highlights international expansion — a Quebec subsidiary and acquisitions of AdOpt (Brazil) and CookieCode (Netherlands) — and is active in sector initiatives, helping form an European CMP Association alongside Didomi, iubenda and UserCentrics and participating in Digital Omnibus discussions. Executives quoted include Antoine Martinez (CPO), Lucie Deniset (Marketing Director) and CEO/co‑founder Romain Bessuges‑Meusy.
Transforming Consent: Axeptio's Immersive Video Experience
Axeptio unveiled branded consent, a major evolution of its Consent Management Platform that centers video and storytelling. The new approach turns the cookie banner into an immersive, brand-customizable experience, aiming to counter consent fatigue by making compliance a marketing moment rather than a gate. The updated CMP supports native video integration, configurable branding elements, and educational icons to clarify legal purposes. Its no-code Consent Experience Builder lets marketing and design teams edit headers, video content, colors and calls to action without developer help, while real-time analytics track interaction, consent and opt-in rates. The platform remains compatible with Google Consent Mode v2 and leading analytics tools (GA4, Piano, Amplitude, Matomo, Beyable) and is designed to preserve Core Web Vitals, SEO and mobile performance. Early testing by Merinos showcased the new format; Axeptio positions branded consent as a growth lever that blends compliance with storytelling.
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