Observed Signal · Oct 2, 2026 · Market Signal · Source: Trind Ventures · Impact: 2/5
Mjuk acquires Danish KEEPR to build the Nordics' leading circular furniture platform
Our portfolio company, furniture resale platform Mjuk, has acquired KEEPR, a Danish marketplace for pre-owned furniture and interiors.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
IKEA Expands Second-Hand Marketplace to Germany in October
IKEA's parent company Ingka Group is expanding its second-hand marketplace to the UK, Ireland, and Germany. The platform, which allows users to buy and sell used IKEA furniture, will launch in Germany on October 14, 2026, marking the ninth market. The marketplace has already attracted 15 million visits and 95,700 product listings across its first six markets. Ingka is also testing integration with its buyback service in Portugal and Spain, where sellers can receive direct offers from IKEA. Additionally, the company is partnering with TippTapp in Portugal and Sweden to facilitate transportation of larger furniture. Used products are priced on average 60% cheaper than new items, and the platform helps IKEA re-engage customers, with 25.5% of users being new or reactivated IKEA Family members.
IKEA to test direct offers to sellers through its second-hand marketplace as the platform expands to the UK and Ireland
Ingka Group, the largest IKEA retailer, is taking the next step in developing the IKEA second-hand marketplace. IKEA will test integrating its Buyback service in...
KHOY raises €2M for vacuum-packed sofa beds
Helsinki-based KHOY Company, a direct-to-consumer furniture company, has raised €2 million in growth funding. The round was led by Virta Equity with participation from Innovestor and angel investors. The company specializes in vacuum-packed sofa beds that expand to full size at home, reducing delivery costs by up to 95%. Founded in 2022 as KOTA, the company rebranded to KHOY in 2026. In 2025, KHOY generated €4.3 million in revenue, a 13-fold increase from the previous year, and is currently growing at 166% year-on-year. Over 80% of sales come from outside Finland, with Germany and France as the largest markets. The new funding will be used to scale operations across the EU, Switzerland, and the UK, and to accelerate expansion into the US, where operations recently launched.
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