Observed Signal · Sep 30, 2026 · Funding · Source: EU-Startups (European Venture) · Impact: 1/5 · Sentiment: Positive
KHOY raises €2M for vacuum-packed sofa beds
Helsinki-based KHOY Company, a direct-to-consumer furniture company, has raised €2 million in growth funding. The round was led by Virta Equity with participation from Innovestor and angel investors. The company specializes in vacuum-packed sofa beds that expand to full size at home, reducing delivery costs by up to 95%. Founded in 2022 as KOTA, the company rebranded to KHOY in 2026. In 2025, KHOY generated €4.3 million in revenue, a 13-fold increase from the previous year, and is currently growing at 166% year-on-year. Over 80% of sales come from outside Finland, with Germany and France as the largest markets. The new funding will be used to scale operations across the EU, Switzerland, and the UK, and to accelerate expansion into the US, where operations recently launched.
This is a notable D2C furniture startup funding, but it has minimal direct relevance to the AdTech/MarTech industry. It is only tangentially related via e-commerce and retail media.
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Key Takeaways & Evidence Grounding
- KHOY raised €2 million in growth funding.
- The round was led by Virta Equity, with participation from Innovestor and angel investors.
- KHOY's revenue reached €4.3 million in 2025, a 13-fold increase.
- Over 80% of sales come from outside Finland, with Germany and France as top markets.
- The company launched operations in the US approximately two weeks ago.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Motion Raises €1.7M for Humanoids-as-a-Service Platform
Brussels-based startup Motion has raised a €1.7 million ($2 million) pre-Seed funding round led by Extantia Capital, with participation from Norrsken Evolve. Founded in 2026, Motion operates as Europe's first Humanoids-as-a-Service (HaaS) platform, offering an AI-powered solution that allows manufacturers and logistics providers to deploy and manage humanoid robots without needing an in-house robotics team. Its OEM-agnostic robots handle tasks like loading, packing, and conveyor placement on a monthly subscription model. The funding will be used to transition its five active pilot programs in Belgium into full production, expand its team, and grow its fleet across the Benelux region, with the goal of deploying hundreds of robots across Europe within the next year.
Koah Secures $20.5M to Monetize AI Chatbots with Ads
Koah, a San Francisco startup that inserts clearly labeled sponsored messages into AI chatbots, raised $20.5 million in a Series A led by Theory Ventures. Tomasz Tunguz joined Koah’s board as part of the round. Founded in September 2024 and launched as a two-sided marketplace in early 2025, Koah connects AI app developers with advertisers and takes a 30% revenue share. The company says its network includes partners such as Liner, DeepAI and Viro, has grown to more than 2 million monthly active users, processed over 350 million queries and delivered more than 35 million ad impressions. Koah plans to expand engineering, analytics and new ad formats (including brand-sponsored polls) and uses a mix of AI models, including OpenAI tools, to match and generate ad copy aligned with conversation intent.
Blacksmith hits unicorn valuation with $66M Series C
Blacksmith, a platform that helps companies build and test software including AI-generated code, announced a $66 million Series C funding round led by Sequoia, valuing the company at $1 billion. The company also reported that its annual recurring revenue has grown 17x and that it has run over 90 million CI jobs. Customers include Mercury and Granola. This round comes just two months after a $45 million Series B at a $550 million valuation. A year ago, Blacksmith was valued at $60 million after a $10 million Series A. Total funding raised to date is $125 million. The company aims to address the growing volume of continuous integration (CI) needed as AI agents write more software, emphasizing the importance of trust in code validation.
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