Observed Signal · Oct 8, 2026 · Milestone · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Positive
MJ Studios' Kingdom World Hits 100M Visits on Roblox
MJ Studios, a Saudi Arabian video game studio, has announced that its Roblox game 'Kingdom World' has surpassed 100 million visits. The studio, founded by Mohammed Mohammed in 2020, generates most of its revenue from in-game purchases on Roblox, allowing it to grow without outside funding. The game is built around everyday life in Riyadh, aiming to make Saudi culture accessible to international players. The team, which prefers to remain private, sees opportunities to bring more game genres to Arab Roblox players, who are heavily focused on roleplaying. While open to expanding to PC, mobile, and console, the studio believes success does not require leaving Roblox.
The article highlights a significant milestone for a game studio on a major gaming platform, demonstrating the viability of the Roblox developer economy. While not directly AdTech, it is relevant to the broader digital media and entertainment landscape.
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Key Takeaways & Evidence Grounding
- MJ Studios' Roblox game 'Kingdom World' surpassed 100 million visits.
- The studio generates most of its revenue from in-game purchases on Roblox.
- MJ Studios was founded in 2020 by Mohammed Mohammed.
- The game is set in Riyadh and aims to showcase Saudi culture to international players.
- The studio is open to expanding beyond Roblox in the future.
Connected Companies & Entities
1 Entity mapped“Roblox is the platform on which MJ Studios builds and monetizes its games....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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