Observed Signal · Aug 13, 2026 · Earnings Report · Source: Retail-News · Impact: 4/5 · Sentiment: Neutral
Mister Spex Boosts Profitability Despite Revenue Drop
Mister Spex reported improved profitability in the first half of 2026 despite declining sales. Adjusted EBITDA rose 65% year-on-year to €3.8 million, supported by higher-margin corrective eyewear, reduced discounting and a higher average order value. Total revenue fell 10% to €87.9 million, with online revenue down ~20% while store revenue grew ~10%. The company is outsourcing production to Rodenstock and major logistics functions to Arvato, planning to close its Berlin-Spandau production and logistics site by end-2026. Mister Spex reaffirmed its 2026 guidance for revenue (flat to -10%) and an adjusted EBITDA margin between break-even and a mid-single-digit percentage.
Company H1 financials show materially improved profitability and strategic operational changes (outsourcing production and logistics) that affect the retail/e‑commerce supply chain and partners; reaffirmed guidance is relevant to market participants and suppliers.
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Key Takeaways & Evidence Grounding
- Adjusted EBITDA increased 65% year-on-year to €3.8 million in H1 2026.
- Total revenue declined 10% year-on-year to €87.9 million in H1 2026.
- Gross margin rose by nearly two percentage points to 56.9%; average order value increased 11% to €119.
- Online revenue dropped ~20% to €52.8 million, while offline/store revenue grew 10% to €35.1 million in H1 2026.
- Mister Spex will outsource production to Rodenstock and major logistics services to Arvato; the Berlin-Spandau site is planned to close by end-2026.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Mister Spex closes Berlin logistics and production center
Mister Spex is closing its logistics and production center in Berlin as part of an aggressive restructuring. The company will cut 125 positions. CEO Tobias Krauss said the measures will save millions and signalled an ambition to transform the business into an "Agentic AI Company," despite recent reductions in the technology team. The report was published by manager magazin on June 30, 2026 and written by Sarah Heuberger.
DocMorris Raises 2026 Guidance After Strong Rx Growth
DocMorris reported improved revenue and operating results for the first half of 2026 and raised its full-year guidance following strong growth in prescription drugs (Rx) and digital services. External revenue rose 12.5% to CHF 627.8m, reported revenue increased 13.4% to CHF 599.2m. Adjusted EBITDA narrowed to a loss of CHF 10.9m (improved by CHF 17.9m), while unadjusted EBITDA was CHF -20.0m including CHF 7.6m of extraordinary charges related to an AI-first strategy and a site closure. Rx revenue grew ~38% year-to-date (45.8% in Q2) and DocMorris now expects ~40% Rx growth for 2026; Digital Services revenue jumped 71.4%. Management still targets an EBITDA breakeven in H2 2026 and expects free cash flow to reach breakeven in 2027.
Birkenstock posts double-digit growth, raises 2026 outlook
Birkenstock reported continued growth in its fiscal third quarter 2026 and has raised its full-year guidance. Revenue rose 13% year‑over‑year to €720 million (constant‑currency +15%). Adjusted EBITDA increased 11% to €242 million while the adjusted EBITDA margin fell slightly to 33.7%. Reported net income declined 15% to €110 million, while adjusted net income rose to €134 million and adjusted EPS improved to €0.74. Direct‑to‑consumer sales and own retail expansion were key drivers; the company opened 13 stores in the quarter and operated 124 owned locations at the end of June. Birkenstock also completed financing moves including a €900m bond issuance, repayment of €428.5m of existing debt, and a €230m accelerated share buyback.
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