Observed Signal · Jun 29, 2026 · Acquisition · Source: Adweek · Impact: 3/5 · Sentiment: Positive
Miroma Group Acquires Ad Results Media
London-based Miroma Group has acquired a majority stake in Ad Results Media (ARM), a creator, audio and performance media agency, marking Miroma’s largest U.S. move since its 2002 founding. The stake was purchased from Los Angeles private equity firm Shamrock Capital, which will retain a “significant minority” holding. ARM CEO Jordan Fox will remain in place. ARM is described as one of the world’s largest buyers of podcast and audio media and works with brands such as FanDuel, Molson Coors and ZipRecruiter. The transaction integrates ARM’s New York, Houston and Los Angeles offices into Miroma’s portfolio of more than two dozen specialist agencies; the combined group employs 900+ people and will oversee over $750 million in annual media investment. Financial terms were not disclosed.
Acquisition expands a UK independent marketing group's U.S. footprint and consolidates creator/audio buying capability into a larger specialist group, increasing scale in podcast/audio media buying; material for agency and audio advertising market but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Miroma Group acquired a majority stake in Ad Results Media (ARM).
- Miroma purchased the stake from Shamrock Capital, which will retain a significant minority interest.
- ARM CEO Jordan Fox will remain in his role after the acquisition.
- ARM is described as one of the world’s largest buyers of podcast and audio media, connecting brands including FanDuel, Molson Coors and ZipRecruiter.
- The combined Miroma group now includes more than two dozen specialist agencies, employs over 900 people globally and will oversee more than $750 million in annual media investment.
Connected Companies & Entities
5 Entities mapped“Miroma Group is buying the stake from Los Angeles private equity firm Shamrock Capital, which also owns ADWEEK....”
“ARM operates as one of the world’s largest buyers of podcast and audio media, connecting brands including FanDuel, Molson Coors, and ZipRecr...”
“Miroma Group is buying the stake from Los Angeles private equity firm Shamrock Capital, which also owns ADWEEK....”
“ARM operates as one of the world’s largest buyers of podcast and audio media, connecting brands including FanDuel, Molson Coors, and ZipRecr...”
“Boyan said the acquisition will give ARM access to Miroma’s global client relationships—which include Adidas, Amazon Audible, McDonald’s, Li...”
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