Observed Signal · Dec 1, 2025 · Market Signal · Source: OpenAI Blog · Sentiment: Neutral
Mirakl Unveils AI-Driven Commerce with ChatGPT Integration
This snippet states that Mirakl is exploring AI agents and integrating ChatGPT Enterprise to speed documentation, enhance customer support, and progress toward "agent-native commerce" through a product or initiative called Mirakl Nexus. The provided text is a brief teaser with insufficient detail to extract specific factual or transactional information.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Rakuten Advertising Launches Mirai AI Optimization Agent
Rakuten Advertising announced Mirai, a conversational AI optimization agent designed to streamline and optimize affiliate campaign management. Mirai lets advertisers build and manage strategic affiliate offers via natural language, automating backend configuration, commission-structure guidance, and time-sensitive campaign details (e.g., holiday promotions). Initial capabilities highlighted include strategic guidance and reporting, real-time asynchronous autonomous code generation to handle advanced logic, and automation of campaign details for tailored efficiency. Rakuten positions Mirai as a proprietary AI capability it will expand across the full affiliate program lifecycle — from partner identification and recruitment to ongoing performance optimization and reporting. The announcement was published via PR Newswire on 2026-05-07 and includes a quote from Adam Rostan, Chief Product Officer at Rakuten Advertising.
OpenAI Tests Ads Linking to AI Agents
OpenAI is testing a new ad format in a beta ChatGPT Ads Manager that opens business-specific ChatGPT conversations instead of sending users to landing pages. The reported workflow includes automated site crawling to build business profiles and configurable Business Agents created with custom instructions, product feeds, Model Context Protocol tools, and lead forms. Clicks are routed into agent-powered chats that can answer questions, surface and recommend products, capture leads, and potentially handle orders or bookings within the interface. The capability appears available to a limited group of advertisers in the test. The feature was publicly spotted by Juozas Kaziukėnas and reported by MarTech on 2026-08-04; other outlets (Search Engine Land, MEEDIA) have noted similar platform-driven conversational commerce trends, including Google tests of AI-generated product descriptions.
OpenAI Expands ChatGPT for Visual Product Discovery
OpenAI’s ChatGPT is pivoting its commerce approach by removing the Instant Checkout feature and shifting focus to product discovery. Instant Checkout, launched in September with support from Walmart, Shopify, Etsy and PayPal, allowed purchases inside ChatGPT but was retired after limited adoption and concerns about flexibility. Going forward, ChatGPT will let merchants control the buying flow: retailers can route checkouts to their own websites or operate a retailer-controlled app inside ChatGPT. OpenAI said the initial Instant Checkout lacked the level of flexibility desired and that the platform will concentrate on visual product discovery (images, prices, features, reviews) while supporting multiple checkout paths. The change was announced via an OpenAI blog post and represents a strategic refocus of ChatGPT’s commerce capabilities.
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