Observed Signal · Oct 20, 2026 · Hiring · Source: ExchangeWire · Impact: 1/5 · Sentiment: Positive
MiQ Hires Charlotte Liddell for UK Commercial Growth
Global programmatic media partner MiQ has appointed Charlotte Liddell as group commercial director, effective today. Liddell will lead commercial growth and agency partnerships across the UK, supporting MiQ's wider commercial strategy. She brings experience from The GoodNet, where she was a founding partner and director of commercial, scaling the business from startup to established media partner. At MiQ, she will leverage the company's Sigma solution—which integrates data, intelligence, and media across channels—to help agencies and brands maximize investment and deliver measurable results. MiQ's chief revenue officer for the UK, Rob Linton, expressed confidence in Liddell's leadership to scale UK operations and strengthen market position. The appointment adds senior experience to MiQ's commercial team as it continues to develop agency partnerships and omnichannel capabilities.
This is a routine senior-level appointment at a mid-sized programmatic media partner. While it strengthens MiQ's UK commercial team, it does not significantly shift the industry landscape.
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Key Takeaways & Evidence Grounding
- MiQ appoints Charlotte Liddell as group commercial director for the UK.
- Liddell was formerly director of commercial and founding partner at The GoodNet.
- She will lead commercial growth and agency partnerships across the UK.
- MiQ's Sigma solution integrates data, intelligence, and media across channels.
- Rob Linton is chief revenue officer, UK at MiQ.
Connected Companies & Entities
1 Entity mapped“Global programmatic media partner MiQ announced the appointment of Charlotte Liddell as group commercial director.”
Ontology Mapping & Concepts
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