Observed Signal · Jul 24, 2026 · Acquisition · Source: techcrunch · Impact: 2/5 · Sentiment: Neutral
M&A Market: Midjourney acquires astrology app Co-Star
Midjourney, an AI lab known for its LLM-powered image and video generation, has acquired the social astrology app Co‑Star, according to Bloomberg. Financial terms were not disclosed. Co‑Star, which the article reports has about 4.3 million monthly active users, uses a mix of AI and human writers to produce horoscopes, compatibility assessments and other astrology-based advice. As part of the deal, roughly two dozen Co‑Star employees joined Midjourney. The acquisition gives Midjourney a consumer-facing product and team experience in mobile apps, potentially accelerating the company’s efforts to build standalone applications beyond its current Discord-based user experience and expanding its consumer reach.
An AI lab expanding into consumer apps signals product diversification and potential new consumer reach, but the deal is relatively small and not industry-shifting.
Key Takeaways & Evidence Grounding
- Midjourney acquired the social astrology app Co‑Star.
- Deal terms were not disclosed.
- Co‑Star reportedly has about 4.3 million monthly active users.
- Approximately two dozen Co‑Star employees joined Midjourney as part of the acquisition.
- Co‑Star uses both AI and human writers to create horoscopes and astrological content.
Connected Companies & Entities
3 Entities mappedDiscord
Community chat platform with subscriptions, digital goods and native ads.
“Midjourney seems almost synonymous with the Discord server where users can generate text and images — there is no stand-alone Midjourney app...”
Bloomberg
Financial data, analytics and media for professionals and investors.
“Midjourney, an AI lab best known for its LLM-powered image and video generators, has acquired the social astrology app Co-Star, according to...”
Midjourney
Subscription platform for generative AI images, editing and short videos.
“Midjourney, an AI lab best known for its LLM-powered image and video generators, has acquired the social astrology app Co-Star, according to...”
Ontology Mapping & Concepts
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