Midjourney
Subscription platform for generative AI images, editing and short videos.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Midjourney, Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 50–200
- Market role
- B2C Consumer App / Platform
- Official website
- midjourney.com
What Midjourney does
Midjourney develops and operates proprietary image and video generation models as a hosted subscription platform. It creates value by converting prompt-based creation, editing tools, asset management and a community discovery workflow into a consolidated visual-production service. Recurring plans monetise model access and compute capacity, while premium tiers address commercial-use and private-generation requirements.
Category differentiation
Midjourney is an application-layer generative visual-creation platform, not a foundational large-language-model provider or an advertising technology platform. It sells image and short-video generation subscriptions rather than media inventory or campaign execution services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Midjourney, Inc. operates a proprietary generative-AI visual-creation platform. Subscribers create, edit, organise and explore AI-generated images and short videos through web and Discord interfaces, using text prompts and reference images. The platform serves creators, designers, artists, marketers, filmmakers, game developers and businesses that need visual assets. The company earns recurring revenue from monthly and annual subscription plans, paid GPU compute and higher-priced commercial-use and privacy access. It is privately held, community-funded and self-funded rather than venture-backed. In July 2026, it completed its first acquisition, Co–Star, while maintaining Co–Star under its founder's control and direction.
Company news briefing
Briefing updated:
Midjourney continues to navigate persistent legal challenges as broader copyright litigation across the generative AI sector remains active, following Anthropic's recent $1.5 billion class-action settlement. Meanwhile, Meta's launch of its proprietary Muse Image model aims to reduce its historical reliance on third-party providers such as Midjourney and Black Forest Labs, integrating generative capabilities directly into its social ecosystem and Advantage+ advertising tools.
Business model & monetisation
Midjourney monetises primarily through automatically renewing monthly and annual subscriptions: Basic ($10 monthly), Standard ($30), Pro ($60) and Mega ($120). Annual billing carries a 20% discount. Plans package differing Fast GPU Time allocations; additional GPU time is sold at $4 per hour. Higher tiers monetise unlimited relaxed generation, Stealth Mode privacy and mandatory Pro or Mega commercial-use access for larger companies.
- Monthly and annual subscriptions
- Software Subscription
- Additional Fast GPU Time
- Pay-per-Use
- Pro and Mega commercial-use and Stealth Mode access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
6-Part Prompt Framework MOSAIK for Consistent AI Images
AI & Content Creation · Recorded impact score: 2/5
This article from t3n introduces MOSAIK, a six-part framework for crafting effective text-to-image AI prompts. The acronym stands for Motiv (subject), Optik (visual style), Szene (scene), Atmosphäre (atmosphere), Inszenierung (composition), and Kontext (context). The method aims to make image generation more consistent and purposeful by structuring prompts according to how humans naturally describe images. It is presented as a universal approach that works with various image AI tools, with examples for professional use cases like corporate headshots and marketing visuals. The article includes step-by-step guidance for building prompts and showcases results from Midjourney.
- MOSAIK is a six-part framework for AI image prompts: Motiv, Optik, Szene, Atmosphäre, Inszenierung, Kontext.
- The method is designed for professionals like content marketers and social media managers to create consistent visuals.
AI-generated menus face 'sameness' problem, experts say
Generative AI · Recorded impact score: 2/5
This TechCrunch article explores why AI-generated restaurant menus often look unnervingly uniform and unappetizing. Experts explain that AI image generators are trained on a narrow corpus of existing food photography, leading to a homogenized aesthetic, a phenomenon called 'convergence.' Repeatedly editing AI-generated images exacerbates the effect, making food look increasingly smooth and artificial. Researchers at the University of Duisburg-Essen found that nearly-real AI food images trigger an uncanny valley response, causing disgust. The article also touches on model collapse, where AI models degrade when trained on their own outputs, and notes broader implications for trust in visual evidence as AI-generated content becomes more common.
- Reality Defender CTO Alex Lisle describes AI menu homogenization as 'convergence,' distinct from full model collapse.
- AI models are trained on vast datasets including existing menus from chains like Chili's, leading to similar styles in outputs.
How to Spot and Fix Hacked AI Accounts
Large Language Models (LLM) & AI · Recorded impact score: 2/5
This technical how-to explains how to detect, verify, contain, and harden AI accounts after a suspected compromise. It lists red flags (unfamiliar logins, API usage spikes, rogue keys, unexpected projects, altered prompt histories, and billing anomalies), provides a step-by-step audit process (login export, API activity review, permissions and billing checks, integrity verification, and contacting platform support), and recommends immediate containment and long-term controls (revoke tokens, enforce MFA, adopt zero-trust networking, usage caps, backups, team education, and continuous monitoring). The article includes a short promo for Sentry’s MCP and Cursor debugging capabilities.
- The article provides a checklist of red flags indicating a compromised AI account, including unfamiliar logins, API usage spikes, new API keys, unexpected projects, altered prompt histories, and unexplained billing charges.
- A recommended verification audit includes exporting login CSVs, scrutinizing API endpoints (example: /v1/fine-tunes), reviewing permission matrices, checking billing dashboards, running integrity checks, and contacting platform security support.
Midjourney launches full‑body 'Ultrasonic CT' scanner
Creative Production & Marketing · Recorded impact score: 2/5
Midjourney announced Midjourney Medical, a wholly owned subsidiary building a full‑body ultrasound scanner called “Ultrasonic CT.” The system uses Butterfly Network imaging modules and heavy compute to reconstruct three‑dimensional body maps; the company positions the device as MRI‑like but consumer‑casual, planning a San Francisco spa with 10 scanners by end of 2027 and a target of 50,000 scanners globally by 2031. Midjourney says it is not taking outside funding, is not selling to hospitals initially, and promoted the announcement with an invite‑only event and a short film shot and edited by a company founder rather than traditional PR or agency channels.
- Midjourney created a wholly owned subsidiary called Midjourney Medical to build a medical imaging device.
- The product, described by the company as “Ultrasonic CT,” is a full‑body ultrasound scanner using Butterfly Network chips and 40 imaging modules per system.
Midjourney acquires astrology app Co-Star
M&A · Recorded impact score: 2/5
Midjourney, an AI lab known for its LLM-powered image and video generation, has acquired the social astrology app Co‑Star, according to Bloomberg. Financial terms were not disclosed. Co‑Star, which the article reports has about 4.3 million monthly active users, uses a mix of AI and human writers to produce horoscopes, compatibility assessments and other astrology-based advice. As part of the deal, roughly two dozen Co‑Star employees joined Midjourney. The acquisition gives Midjourney a consumer-facing product and team experience in mobile apps, potentially accelerating the company’s efforts to build standalone applications beyond its current Discord-based user experience and expanding its consumer reach.
- Midjourney acquired the social astrology app Co‑Star.
- Deal terms were not disclosed.
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Questions about Midjourney
What is Midjourney?
Midjourney is a subscription platform for creating and editing AI-generated images and short videos from prompts and reference images.
Who uses Midjourney?
Creators, artists, designers, marketers, filmmakers, game developers and businesses requiring generated visual assets use Midjourney.
How does Midjourney make money?
It earns recurring subscription revenue, sells additional GPU time, and charges for higher-tier commercial-use and privacy access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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