Observed Signal · Apr 24, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Meta Verified: Direct Support Chat Now Available
Meta has expanded its Meta Verified subscription by enabling a direct support chat for Instagram and Facebook users. The rollout, which began with the Meta Verified program in February and reached the US in March, adds a dedicated chat channel and an indicator showing expected response times for subscribers. Meta Verified costs $11.99 per month on the web and $14.99 per month on mobile. To register, users must be at least 18, complete a verification process with a government-issued ID, and enable two-factor authentication. Once eligible, Meta Verified shows as 'Meta Verified available' in Accounts Center on Instagram or Facebook. The feature is not yet available in Germany. Meta has signaled plans to develop AI tools for advertising later this year, signaling continued investment in generative AI across its apps.
Moderate coverage of a new feature rollout for Meta's paid verification service; not industry-shifting.
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Key Takeaways & Evidence Grounding
- Meta rolled out Meta Verified for Instagram and Facebook in February, with the US rollout occurring in March.
- Meta Verified costs $11.99 per month on the web and $14.99 per month on mobile.
- Meta Verified subscribers can chat directly with Instagram support via a dedicated chat button, with an estimated response-time indicator.
- Registration requires 18+, a verification process with government-issued ID, and two-factor authentication.
- Meta Verified is currently not available in Germany.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
Instagram Edits App Now Supports Carousel Creation
Instagram's Edits app now allows creators to create Carousel posts directly within the app, according to an announcement by Instagram's Creators account via Instagram and Threads. The feature is available immediately for iOS users, with an Android version expected soon. In a broadcast channel, Instagram head Adam Mosseri confirmed that users can mix photos and videos on any slide, connect images across slides, and use the same stickers, text effects, and cutouts used in video editing. This functionality aims to streamline content creation and boost engagement, as Carousels remain a popular format on the platform. Additionally, the Edits AI Assistant, which provides video ideas based on account metrics, is currently available only in the US. Meta continues to enhance its creator tools to support social media marketing efforts.
Global ad market grows 11.9% in 2026; print, TV weak
According to Warc Media's forecast, the global advertising market is set to grow by 11.9% in 2026 to $1.34 trillion, following 10% growth in 2024 and 2025. Key growth drivers include investments in AI and major events like the Olympics and the FIFA World Cup. Social media will see the strongest growth at 21.3% to $394.6 billion, followed by VOD, retail media, search, and DOOH. Traditional media declines: TV down 1.8%, print down 0.9%, and radio down 3.0%. Alphabet, Amazon, and Meta will capture a combined 59.7% of global ad spend outside China. The growth is expected to normalize to 8.4% in 2027 and 7.9% in 2028. AI is reshaping targeting, creative, and campaign optimization, and creating new ad environments like generative search.
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