Observed Signal · Jul 9, 2026 · Market Adoption · Source: Modern Retail · Impact: 2/5 · Sentiment: Positive
Meta’s Ray‑Ban AI Glasses Top Sales at National Vision
Ray‑Ban Meta smart glasses, produced by EssilorLuxottica in partnership with Meta, are among the fastest‑selling frames at National Vision — the parent company of America’s Best and Eyeglass World — according to CEO Alex Wilkes. National Vision has roughly 1,270 stores across 40 states and allows customers to apply insurance benefits and buy prescription lenses for the frames. Smart glasses shoppers are not exclusively tech power users, and buyers tend to choose premium lens upgrades. Industry data show rapid category growth (Circana: revenue up 233% to $436 million year‑over‑year through May). EssilorLuxottica reportedly sold over 7 million AI glasses in 2025. Retailers including Best Buy have opened in‑store experiential spaces for Meta’s glasses, while Samsung, Snap and other tech firms have announced competing products, suggesting broader retail and consumer electronics momentum for smart glasses.
Demonstrates rapid consumer adoption of AI‑enabled eyewear and growing in‑store experiential programs; signals new retail touchpoints and premium upsell behavior relevant to retail, commerce and consumer electronics strategies but is not an industry‑shifting platform change.
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Key Takeaways & Evidence Grounding
- Ray‑Ban Meta frames produced by EssilorLuxottica are among the fastest to sell out at National Vision.
- National Vision operates about 1,270 retail locations in 40 states and serves close to 7 million optometry patients annually.
- Smart glasses category revenue grew 233% to $436 million over the 12 months ending May, according to Circana.
- EssilorLuxottica reportedly sold over 7 million AI glasses in 2025 (reported by CNBC).
- Best Buy has opened experiential spaces in more than 50 stores where customers can try Meta’s AI glasses and VR headsets.
Connected Companies & Entities
8 Entities mapped“The Ray‑Ban Meta frames produced by EssilorLuxottica are among the fastest to sell out of any pair of frames at National Vision, the parent ...”
“Over the 12 months ending this May, revenue in the smart glasses category has grown 233% to $436 million, according to Ben Arnold, executive...”
“Best Buy, meanwhile, has opened experiential spaces in more than 50 stores nationwide where customers can try out Meta’s AI glasses and VR h...”
“EssilorLuxottica said earlier this year that it sold over 7 million AI glasses in 2025, CNBC reported....”
“Samsung and Snap also just announced new glasses, and Arnold said he expects other tech companies like Apple or Amazon to follow suit....”
“Samsung and Snap also just announced new glasses, and Arnold said he expects other tech companies like Apple or Amazon to follow suit....”
“Samsung and Snap also just announced new glasses, and Arnold said he expects other tech companies like Apple or Amazon to follow suit....”
“Samsung and Snap also just announced new glasses, and Arnold said he expects other tech companies like Apple or Amazon to follow suit....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
EssilorLuxottica's Meta Glasses Sales Surge Over 300%!
EssilorLuxottica reported that it sold more than 7 million AI-equipped smart glasses in 2025, more than tripling sales versus the combined total for 2023 and 2024. The figure, disclosed in the company’s fourth-quarter results, includes smart glasses sold under the Ray-Ban and Oakley brands; Oakley’s smart glasses were unveiled in June 2025. The companies have collaborated since 2019, and Meta extended a long-term partnership with EssilorLuxottica in 2024. Recent product iterations include a Ray-Ban Display model with hand-gesture control and neural technology, retailing at $799. Meta reported strong U.S. demand that delayed the international launch of Ray-Ban Display glasses, and Bloomberg reported Meta and EssilorLuxottica have discussed increasing production to at least 20 million units to meet demand.
Meta launches prescription-friendly Ray‑Ban smart glasses
Meta unveiled two new Ray‑Ban smart glasses built for prescription wearers: the Ray‑Ban Meta Blayzer Optics (Gen 2) and Ray‑Ban Scriber Optics (Gen 2). Starting at $499, the frames—designed for all‑day comfort and adjustable by opticians—will be sold at optical retailers in the U.S. and select international markets beginning April 14. Meta also introduced new color and lens options across Ray‑Ban Meta and Oakley Meta frames. The company is adding more on‑device AI features to its glasses, including voice/photo nutrition logging, hands‑free WhatsApp summaries and recall in an Early Access Program, and a wider rollout of Neural Handwriting for silent message replies across messaging apps. Meta says interactions are processed on‑device and remain end‑to‑end encrypted.
Meta unveils $299 Meta Glasses
Meta announced a new line of smart eyewear called Meta Glasses, starting at $299, on June 23, 2026. The glasses — produced in partnership with Ray-Ban parent EssilorLuxottica but sold without Ray-Ban or Oakley branding — come in three designs and include a camera, personal speakers and voice-driven AI features for translation, scene description and photo/video capture. Meta positions the lower-priced models as consumer-friendly steps toward more advanced AR headsets with in-lens displays; the company previously released the $799 Ray‑Ban Display glasses. Industry observers note Meta and EssilorLuxottica control a dominant share of the current smart-glasses market, while competition is rising: Google is building computerized eyewear with Warby Parker using its Gemini model, and Snap recently unveiled high-end Specs. Meta’s move reflects a broader push to own hardware platforms that integrate AI capabilities.
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