Observed Signal · Mar 14, 2023 · Product Development · Source: CMSWire · Impact: 3/5 · Sentiment: Neutral
Meta Plans Decentralized Text App to Rival Twitter
Meta, the parent company of Facebook and Instagram, is exploring a standalone decentralized text-based social networking app codenamed P92. The app would integrate with ActivityPub, an open protocol for federated social networks, potentially rivaling Twitter and Mastodon. A Meta spokesperson confirmed the exploration, stating it aims to provide a separate space for creators and public figures to share updates. The news was first reported by Moneycontrol on March 10, 2023. The article discusses implications for marketers, noting that decentralized platforms like Mastodon and Post.news are ad-free and do not support personalized ads, posing challenges for advertising. The app is still in the idea stage, with features such as tappable links, user bios, and verification badges under discussion. Concurrently, Meta announced 10,000 layoffs on March 14, 2023.
Meta's exploration of a decentralized text-based app could significantly impact social media marketing and advertising distribution channels.
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Key Takeaways & Evidence Grounding
- Meta is exploring a decentralized text-based social network app, codenamed P92.
- The app would integrate with ActivityPub, the open decentralized social networking protocol.
- A Meta spokesperson confirmed the exploration in a statement.
- Moneycontrol first reported the news on March 10, 2023.
- Meta announced layoffs of 10,000 employees on March 14, 2023.
Connected Companies & Entities
1 Entity mapped“Meta, owners of Facebook and Instagram, wants to build a standalone, text-based app......”
Ontology Mapping & Concepts
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