Observed Signal · Jul 30, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
MediaRadar Expands Integration with VideoAmp
MediaRadar announced an expanded integration with VideoAmp that imports VideoAmp TV audience ratings into MediaRadar’s advertising intelligence platform. The integration combines MediaRadar’s TV ad occurrence and spend data with VideoAmp’s national and local audience ratings to provide spot-level commercial viewership and enable ad-level analysis. The move builds on a more-than-decade-long data collaboration between the companies and is intended to give brands, agencies and publishers improved visibility into advertising value, share of voice and competitive reach across the converging TV landscape.
Combines ad occurrence/spend data with audience ratings to enable spot-level ad analysis and improved measurement for brands, agencies and publishers; meaningful for TV measurement but not a major platform policy or industry-shifting change.
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Key Takeaways & Evidence Grounding
- MediaRadar announced integration of ratings from VideoAmp into its advertising intelligence platform.
- The integration combines MediaRadar’s TV ad occurrence and spend data with VideoAmp’s national and local TV audience ratings.
- Joint customers gain access to spot-level commercial viewership data for ad-level analysis rather than relying on average program ratings.
- MediaRadar has provided VideoAmp with comprehensive TV ad occurrence data for more than a decade.
- Quotes in the announcement come from Matt Krepsik (CEO, MediaRadar) and Bryan Goski (Chief Revenue Officer, VideoAmp).
Connected Companies & Entities
4 Entities mapped“MediaRadar today announced the integration of ratings from VideoAmp into its industry-leading advertising intelligence platform....”
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