Observed Signal · Jan 3, 2017 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
MediaMath Enables Programmatic Influencer Marketing
MediaMath plans to enable brands to programmatically purchase influencer advertising through a collaboration with ROI Influencer Media, an agency specializing in influencer marketing. The system will support real-time bidding (RTB) and utilize industry-standard CPMs, with influencers and their agencies able to shape campaigns. ROI Influencer Media aims to reach approximately 130 million consumers in the United States via a broad roster of influencers and micro-influencers across niches. The partnership underscores growing developments in influencer marketing and reinforces social platforms as a legitimate marketing channel.
Moderate industry impact; indicates a shift toward programmatic influencer marketing
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Key Takeaways & Evidence Grounding
- MediaMath will partner with ROI Influencer Media to enable programmatic influencer ad buying.
- Bidding will occur in real time and use industry CPMs.
- Influencers and their agencies can participate in campaign shaping.
- ROI Influencer Media expects to reach about 130 million consumers in the USA.
- The collaboration signals ongoing development of influencer marketing as a marketing channel.
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1 Entity mappedRelated Market Signals & Shifts
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