Observed Signal · Sep 23, 2025 · Partnership · Source: CMSWire · Impact: 4/5 · Sentiment: Positive
Medallia and Adobe Expand Partnership With AI Agent Integration
Medallia announced on September 23, 2025 that it has expanded its strategic partnership with Adobe, integrating with Adobe's newly launched AI Agents. This integration enhances how businesses build, deliver, and optimize customer experiences and marketing campaigns. Medallia joins an exclusive group of launch partners including Cognizant, Google Cloud, and PwC. The two companies have had a strategic partnership since 2019, serving over 150 joint customers. The expanded collaboration allows organizations to use Medallia's customer insights within Adobe's tools—spanning Real-Time CDP, Experience Manager, Journey Optimizer, and Customer Journey Analytics—to better understand audiences and create more personalized experiences. Key capabilities include sentiment analysis, experience intelligence, journey optimization, and cross-platform AI agent support.
This partnership marks a significant convergence of CX and MarTech through agentic AI, enabling deeper integration of sentiment data into enterprise platforms. It signals a key trend for the industry as AI agents become integral to customer experience management, affecting how brands personalize and optimize campaigns.
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Key Takeaways & Evidence Grounding
- Medallia expanded its strategic partnership with Adobe on September 23, 2025.
- Medallia integrated with Adobe's newly launched AI Agents technology.
- Medallia is part of a launch partner group including Cognizant, Google Cloud, and PwC.
- The partnership dates back to 2019 and serves over 150 joint customers.
- The integration covers Adobe Real-Time CDP, Experience Manager, Journey Optimizer, and Customer Journey Analytics.
Connected Companies & Entities
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“Medallia announced on Sept. 23 that it has expanded its strategic partnership with Adobe, integrating with Adobe's newly launched AI Agents....”
“Medallia joins an exclusive group of launch partners including Cognizant, Google Cloud and PwC....”
“Medallia joins an exclusive group of launch partners including Cognizant, Google Cloud and PwC....”
“Medallia joins an exclusive group of launch partners including Cognizant, Google Cloud and PwC....”
Ontology Mapping & Concepts
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