Observed Signal · May 13, 2026 · Earnings Report · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Negative
MAZ Reports Loss for Fiscal Year 2025
The MAZ Institute for Journalism and Communication closed its 2025 fiscal year with a reported annual loss and a notable drop in revenue. The institute’s annual report records a net loss of CHF 114,164 and an operating result of minus CHF 1.525 million, roughly CHF 0.5 million below budget. Net revenue from services fell from CHF 4.8 million to CHF 3.97 million. Both the journalism and communications divisions saw declines: journalism revenue fell to CHF 1.974 million (a five‑year low), while the communications unit missed budget and prior‑year targets by about CHF 700,000 due to cancelled longer courses. MAZ has launched a transformation project in early 2026 to review offerings and reduce fixed costs and initiated an accreditation process in H2 2025 to seek state recognition for its diplomas.
A small Swiss journalism institute reported losses and launched a transformation effort; limited direct impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- MAZ reported an annual loss of CHF 114,164 for the 2025 fiscal year.
- Net revenue from services fell from CHF 4.8 million to CHF 3.97 million year‑on‑year.
- The operating result was minus CHF 1.525 million, approximately CHF 0.5 million below budget.
- Journalism revenue declined to CHF 1.974 million, the lowest in a five‑year comparison.
- Communications revenue missed budget and prior year by about CHF 700,000; several longer formats were cancelled due to low bookings.
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MAZ Abolishes Entrance Exam
The MAZ Institute for Journalism and Communication announced curriculum changes to its two-year journalism diploma, effective 2027. Three main reforms aim to make the program more practice-oriented and compatible with working life: students may switch specializations in the second year (e.g., text to audio/video); the minimum required practicum days are reduced to 280 over two years (together with course days equivalent to roughly 80% workload); and the separate entrance exam will be removed. Admission will still require a permanent editorial position or regular freelance work for a newsroom. MAZ attributes the changes to industry needs and recent financial strain following falling enrolments and a revenue drop in 2025.
Swiss Media Quality Ranking Ends After Association Dissolves
The association Medienqualität Schweiz (MQS), founded in 2014 to promote debate and measurement of Swiss media quality, will be dissolved at the end of the year and its biennial Medienqualitätsranking will not continue. The project was produced with the Fög (University of Zurich), the University of Fribourg and the Lucerne University of Applied Sciences and Arts; the last ranking appeared in 2024. Annual costs were about CHF 400–500k, financed by corporate donors such as Novartis, CSS, Denner and Swiss Re. Fög co-director Daniel Vogler said Fög will continue content-quality analyses within its yearbook, but the representative public survey component (run by Lucerne and Fribourg) is on hold due to lack of funding. Researchers Philipp Bachmann and Diana Ingenhoff plan to publish earlier studies (including work on an "Impact Score") in academic journals and to make datasets more accessible via open-data repositories.
Hannover Messe Forecasts €25M Loss; Site to Shrink
Deutsche Messe AG expects a loss of about €25 million for 2026 and plans to reduce the size of its Hannover exhibition grounds. The company projects revenue of €234 million for the year, roughly 24% below the prior year's €305 million. The Hannover site covers about 450,000 square meters; a spokesman said decisions on the future layout will be made in the coming months. The state of Lower Saxony holds a 50% stake in Deutsche Messe. The company attributes the hit to the absence of one-off effects, demolition costs for a dilapidated hall, and the fact that revenue‑heavy fairs such as Agritechnica will not take place until next year. The report was published on 2026-07-03; initial reporting was by the Hannoversche Allgemeine Zeitung.
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