Observed Signal · May 6, 2025 · Research Report Release · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Martech Landscape Grows to 15,384 Solutions in 2025
The 2025 Martech Supergraphic, produced by Scott Brinker and Frans Riemersma, lists 15,384 marketing technology solutions, up from 14,106 in 2024. Key trends include real consolidation: 1,211 products were removed, with 64% being pre-GenAI tools. AI-native solutions dominate new entrants at 77%. The landscape is increasingly global, with the U.S. at 46%, EU at 26%, and other regions at 28%. User satisfaction is rising, with G2 ratings up from 4.36 to 4.42. SEO experienced the highest growth at 24%, driven by AI optimization products.
This annual landscape report is a key industry reference, revealing consolidation, AI-native growth, and global shifts that impact marketing technology strategies and investment decisions.
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Key Takeaways & Evidence Grounding
- The 2025 martech landscape includes 15,384 solutions, up from 14,106 in 2024.
- 1,211 martech products were removed from the landscape in 2024, with 64% being pre-GenAI tools.
- 77% of new martech solutions added in 2024 were AI-native.
- The U.S. accounts for 46% of all martech solutions, EU 26%, rest of world 28%.
- Average product rating on G2 increased from 4.36 in 2023 to 4.42 in 2025.
Connected Companies & Entities
7 Entities mapped“The Customer Data Platform (CDP) category (e.g., ActionIQ, Lytics, mParticle)...”
“The Customer Data Platform (CDP) category (e.g., ActionIQ, Lytics, mParticle)...”
“Tools like Jasper and ChatGPT are extending martech's reach...”
“Tools like Jasper and ChatGPT are extending martech's reach...”
“a rise in startups building on top of established platforms like Salesforce and HubSpot...”
“a rise in startups building on top of established platforms like Salesforce and HubSpot...”
“The average product rating increased from 4.36 in 2023 to 4.42 in 2025 on G2’s scale...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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